Peter & Sons Secures Major Presence in Italian Market

Italy's online gambling industry has recently undergone a pivotal transformation, marked by a substantial restructuring in the number of licensed operators. The pivotal change occurred in late 2025 with the issuance of 52 concessions to 46 different operators under a revised system. This update swept away the old structure that previously featured more than 400 licensed domains. This evolution was propelled by the Legislative Decree 41/2024, which introduced heightened entry costs and stricter requirements for operators. The revamped regulatory landscape significantly increased the upfront license fee from a mere €200,000 to a staggering €7 million, composed for a nine-year term. With these adjustments, participation has been narrowed down predominantly to larger firms capable of bearing such costs. Experts predict that, in this updated framework, about 30 to 35 operator groups will likely come to control the majority of the online gaming revenue.

Strategic Partnerships Fuel Expansion

Peter & Sons, an innovative game development studio based in Barcelona, has successfully cemented its footprint in Italy. By April 2026, the studio revealed that it had managed to penetrate around 70% of the newly licensed market with its gaming portfolio. This impressive market coverage was achieved through strategic collaborations with key distribution platforms and operators. The company's offerings are prominently featured in the catalog of esteemed brands such as Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, Goldbet, and Diecimilauno. To distribute its content widely, Peter & Sons has partnered with major aggregators. A notable partnership includes Octavian, a Rome-based platform provider with an extensive network within Italy's gambling industry. Additionally, a significant distribution agreement was signed with Light & Wonder in October 2024. The studio initially broke into the market in November 2024 through a collaboration with Octavian Lab, allowing them to launch games at Eurobet and progressively broaden their availability across Octavian's network. Moving forward, the company envisions further growth as the Italian market continues to consolidate under this new regulatory environment.

Strong Performance in Regulated Markets

Peter & Sons has placed a collection of its popular titles within the Italian market, with games like Barbarossa Dragon Empire, Barbarossa Revenge, and Thunderhawk garnering robust player engagement. Although the studio has not disclosed specific performance metrics, it has reported steady commercial results from these offerings. Lauryn Duncan, Head of Sales at Peter & Sons, expressed enthusiasm about the market, saying: “Italy has become one of our most important markets, not because it was new to us, but because of how quickly it has evolved into a key part of our distribution network.” She further highlighted the market's demand for “quality, structure, and consistency,” which the studio has successfully met through its offerings. Peter & Sons views Italy’s stringent certification requirements and the concentrated nature of its operator base as pivotal factors that make its current market reach significant. Founded in 2019 and backed by SkillOnNet's investment in 2023, Peter & Sons continues to thrive as a leading online slots developer. It operates within more than 15 regulated jurisdictions and extends its distribution through its own remote gaming server platform in combination with aggregator partnerships. The strategic adaptation of the company amid a transforming Italian licensing system demonstrates their agility in navigating markets defined by fewer operators and stringent regulations. Source: “Peter & Sons reaches 70% of Italy’s ADM operator market”, europeangaming.eu, April 24, 2026. By GamesAndCasino