Onlyplay Reflects on Successes as Fifth Year Concludes

In 2025, Onlyplay reached a significant milestone as it marked its fifth anniversary, a year marked by remarkable achievements in various facets of its operation, including product development, market engagement, and partnership performance. Rather than focusing solely on celebrations, the company took this opportunity to evaluate the results of its sustained efforts over the years. Since its inception as a small development team five years ago, Onlyplay has grown into a prominent game content supplier. It now collaborates with over 2,500 operators globally, offering a catalogue featuring over 140 titles, which are localized into 18 languages. This year, Onlyplay maintained its emphasis on practical design and partner usability, operating at an impressive scale.

Strengthening Market Presence Through Global Events

Throughout 2025, Onlyplay was an active participant in several international industry events across Europe, reinforcing its market presence. The company's teams attended major exhibitions such as ICE Barcelona, SBC Summit in Lisbon, and SiGMA Central Europe in Rome. These events served as pivotal platforms for the company to showcase new products, gather valuable feedback, and strengthen its professional network. For instance, at the SBC Summit in Lisbon, the Fortune Chef Panda game became a centerpiece of the company's exhibit, becoming a visual focal point for attendees. Such events were not just about branding; they also provided opportunities for Onlyplay to collect insights and reinforce long-standing relationships in the sector.

Product Innovation and Market Adaptation

Product innovation continued to be a key focus for Onlyplay in 2025, with a series of new releases expanding its portfolio. These games combined well-known mechanics with updated visual styles, catering to diverse market demands. The Fortune Chef Panda game, a notable Tap Game™, demonstrated fast, interactive gameplay set in a culinary theme. The game Chicken Plinko incorporated Plinko-style mechanics with character-driven visuals for shorter, engaging play sessions. Another significant release was Coin Flynn Deluxe, which introduced a coin-merge mechanic to a slot format, prioritizing accumulation and visible progression over traditional reel dynamics. This year also saw the rise of Piggy Tap™, one of Onlyplay's most prominent products within affiliate channels. Its engaging gameplay, clear visuals, and memorable mascot facilitated easy promotions, resulting in rapid growth across multiple regions. In just a month, its progress was evident with 47,281 installs, 5,586 registrations, and 864 first-time deposits. Onlyplay expanded its internal team in 2025, adding experts in various fields like development, analytics, and partnerships to support faster execution and experimentation. This growth translated into tangible outcomes, positioning 2025 as a year where sustained energy finally reaped notable results. Source: “2025 – a year for Onlyplay where our energy turned into results”, Press Release, December 2025. [https://lcb.org/news/onlyplay-reviews-2025-milestones-as-five-year-mark-arrives] By GamesAndCasino