Octoplay is steadily enhancing its presence in the competitive UK iGaming landscape by securing a strategic partnership with LiveScore Group, the force behind well-known brands like LiveScore Bet and Virgin Bet. This collaboration highlights Octoplay's forward-thinking approach to working with innovative, fast-paced operators, while also maintaining strong alliances with established names in the industry. This strategy significantly fortifies Octoplay’s reputation as a reliable provider of top-tier gaming content.
LiveScore Partnership: Boosting Market Presence
The integration with LiveScore Group bolsters Octoplay's foothold in the UK, adding to its already impressive network that includes major players such as Flutter Entertainment, Entain, Rank Group, and ComeOn Group. This expansion underscores Octoplay’s commitment to partnerships that prioritize seamless player experiences and quality content distribution across 11 regulated markets, including major European regions like the UK, Sweden, Denmark, and several others, as well as North American territories like Ontario and New Jersey. Ralitsa Georgieva, Business Development Director at Octoplay, expressed the significance of this collaboration, stating, “Partnering with LiveScore Bet and Virgin Bet reflects our success in building relationships with dynamic, high-growth operators across the UK market.” Dominic Vye from LiveScore praised Octoplay’s reputation for delivering exceptional gaming experiences, aligning perfectly with LiveScore's mission to provide premium betting experiences.
Broadened European Horizons with Evoke
In tandem with its UK initiatives, Octoplay is advancing its European reach through a renewed partnership with Evoke Group. This collaboration extends Octoplay’s gaming content to well-known brands like 888 and Mr Green in both the UK and Denmark. This renewed partnership builds on their initial collaboration with William Hill since 2024 and includes co-developed products, such as a customized Jackpot Hunt. This strategic move marks Octoplay’s third partnership in Denmark and further expansion in the UK, enabling British and Danish users to access its entire gaming portfolio across Evoke’s platforms. The move signifies the firm's dedication to extending top-notch gaming content to a broader range of European markets. Keiron Downs from Evoke expressed satisfaction with this partnership, indicating strong confidence in Octoplay’s capability to deliver high-quality gaming solutions. These partnerships exemplify Octoplay’s strategic expansion efforts designed to solidify its position as a key global content provider with robust ties to tier-one operators across Europe and North America.
Source:
“Octoplay expands UK footprint with LiveScore Group partnership, continuing strategic growth momentum”, Press Release, October 16, 2025.
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