Octoplay Strengthens Ties with Evoke Group in Europe

In a significant move to bolster its presence across European markets, iGaming content creator Octoplay has established a strategic alliance with Evoke Group. This partnership marks a pivotal moment, bringing Octoplay’s extensive array of games to prominent brands 888 and Mr Green within the United Kingdom and Denmark. This latest development is part of a broader expansion strategy initially set in motion in 2024, with a prior collaboration with the renowned William Hill brand. Back then, Octoplay launched tailored gaming content, including a specially designed version of Jackpot Hunt for William Hill users. Currently, Octoplay's games are being strategically deployed across Evoke’s wider network, offering an enriched gaming experience to players in two vital European territories.

Driving Growth in Competitive Markets

Ralitsa Georgieva, Director of Business Development at Octoplay, emphasized the expansion's strategic importance by stating, "Expanding our partnership with Evoke through 888 and Mr Green highlights our momentum in delivering premium content to tier-one operators." This move is Octoplay’s third foray into the Danish market and another noteworthy launch in the UK, aimed at reaching an even broader audience across these regions. The firm has recently made strides in Denmark by collaborating with local operator Danske Spil, further solidifying its position in European iGaming. In the UK, the brand’s integration with Evoke closely follows its market entry with Midnite, a sportsbook and casino platform, marking its sixth such venture. These collaborations extend Octoplay's reach, securing its game portfolio across nine regulated European jurisdictions, reinforcing its footprint in competitive markets.

Expanding Horizons Beyond Europe

Octoplay’s ambitious expansion doesn't stop at Europe, as it makes headways into North America. The company has recently entered the New Jersey market through a partnership with Rush Street Interactive (RSI), the entity behind the esteemed BetRivers platform. This new market presence follows successful debuts in Ontario, Canada, and Mexico, showcasing Octoplay's growing dominance. New Jersey players now enjoy access to eight popular titles from Octoplay’s game library, including hits like 777 Hot Reels: Supercharged and Juicy Rolls: Feature Frenzy. With this move, Octoplay’s impressive roster of active licenses now spans 12 jurisdictions, which include countries like the UK, Italy, Sweden, Netherlands, and many others, with provisional permissions obtained in Michigan and New Jersey. Georgieva commented on the importance of this expansion, "Partnering with Rush Street Interactive represents a significant milestone in our North American growth trajectory." This global expansion strategy positions Octoplay as a key contender in the international iGaming scenario, underscoring its commitment to delivering superior gaming experiences worldwide. Source: “Octoplay advances on its European growth strategy by partnering with Evoke Group in the UK and Denmark”, Press Release, September 2, 2025. By GamesAndCasino