Octoplay Joins Forces with BetMGM for U.S. Market Launch

Octoplay has made its grand entry into the United States iGaming landscape through a strategic partnership with BetMGM, marking a momentous move in its broader expansion across North America. This collaboration marks the first time that Octoplay’s portfolio of premium games will be accessible to players in the U.S., beginning in New Jersey, one of the most established markets for online gaming in the country. This partnership follows closely on the heels of Octoplay’s acquisition of a provisional license in Michigan, a step that sets the stage for further rollouts across the continent projected into 2025. Ralitsa Georgieva, Director of Business Development at Octoplay, expressed the significance of this milestone: “Our New Jersey launch with BetMGM represents a key milestone in our North American strategy. This partnership connects our content with players in the largest U.S. iGaming market, providing a foundation for our continued expansion across North America in 2025.” This statement underscores the critical role that this New Jersey launch plays in Octoplay’s aspirations for a robust presence in North America.

Expanding Success from Ontario to New Jersey

Building on the momentum of its successful collaboration with BetMGM in Ontario, where the pair launched a unique jackpot solution named Jackpot Blitz, Octoplay is poised to replicate its success in New Jersey. Since its launch, Jackpot Blitz has achieved a remarkable 88% player opt-in rate, proving the effectiveness and appeal of Octoplay's collaborations. Carl Ejlertsson, CEO at Octoplay, remarked on this success, "The launch of Jackpot Blitz with BetMGM in Ontario accelerates our North American expansion plans. Our strong partnership with BetMGM has enabled us to bring this innovative product to their Ontario players. With our proven track record of collaboration with top tier gaming operators like BetMGM, we’re ideally positioned to drive significant growth together in regulated markets across North America." This statement highlights the strategic importance of their successful Ontario operation as a springboard for further expansion. Octoplay’s presence is already felt across numerous regulated jurisdictions, including the UK, Italy, and the Netherlands, with further expansion anticipated across the Americas in the forthcoming years.

Positive Outlook for Future Collaborations

Industry leaders from both Octoplay and BetMGM are optimistic about the implications of this partnership. Oliver Bartlett, VP of Gaming at BetMGM, shared his enthusiasm: “We are pleased to partner with Octoplay for their U.S. debut. Based on the strong performance in other markets and Octoplay's premium game portfolio, we are confident the content will be a success in New Jersey.” Such confidence is rooted in prior successes, not least of which is the effective rollout in Ontario, a market Bartlett had previously identified as pivotal in BetMGM’s content strategy. He noted, “Ontario is a key iGaming market for BetMGM, and adding Jackpot Blitz strengthens our vast collection of games. Octoplay is part of our strategy to collaborate with top-tier partners to bring the best content to our players.” As Octoplay builds upon its strategic alliances and expands its market reach, both companies are positioned to leverage these successes to achieve further growth. With multiple launches already under their belt and more on the horizon, Octoplay is emerging as a formidable player in both the European and North American online gaming arenas. Source: “Octoplay Makes United States Market Debut Through Strategic Partnership with BetMGM in New Jersey”, Press Release. Jun 24, 2025. By GamesAndCasino