Octoplay has taken significant strides to strengthen its presence in the United States by forming a key strategic partnership with Hard Rock Bet Casino in New Jersey. This collaboration represents Octoplay’s third agreement with a U.S.-based operator within a mere span of two months, underscoring its aggressive expansion tactics within the fiercely competitive North American iGaming market. Through this venture, Octoplay will introduce its leading game titles, such as 777 Hot Reels and Eggsponential, into one of New Jersey’s rapidly burgeoning online casino platforms. These games are already celebrated among Octoplay's tier-one operator partners and will now become available to the users of Hard Rock Bet Casino.
Solidifying Presence in a Key Gaming Hub
This partnership marks a vital enhancement of Octoplay’s presence in New Jersey, recognized as one of the most established and regulated iGaming jurisdictions in the United States. The new agreement is not just a testament to the company's expanding influence but also follows previous U.S. ventures, including collaborations with BetMGM and other premier platforms. Recently, Octoplay achieved a significant achievement by attaining a provisional license in Michigan, another pivotal region in its broader American growth strategy. This landmark is expected to pave the way for further expansions across additional states anticipated in 2025. As Octoplay utilizes New Jersey as a prime entryway into the broader U.S. market, it currently possesses active licenses in 12 jurisdictions globally, including notable regions in Europe and North America.
Expanding Gaming Experiences with Octoplay Titles
Hard Rock Bet Casino's decision to integrate Octoplay's game offerings reflects its commitment to enhancing user experiences with a diverse and engaging selection. "At Hard Rock Bet Casino, we’re always focused on providing our players with the most engaging gaming experiences available, with more than 3,300 titles and growing. Adding Octoplay’s popular titles to our top-rated app underscores our commitment to quality and entertainment, and we’re excited for our players to enjoy these fresh, new offerings," remarked Rich Criado, VP of Casino at Hard Rock Bet. Through this new integration, Octoplay is not only fortifying its reputation as a trusted content provider in North America but also laying down the groundwork for an even broader penetration into the U.S. market in the upcoming year. Gavin Hamilton, the Chairman of Octoplay, highlighted this partnership as a pivotal moment in the company's roadmap to becoming a dominant force within the American iGaming scene. By leveraging successful experiences within regulated markets, Octoplay is poised to offer exceptional gaming experiences to U.S. players and operators alike.
Source:
“Octoplay accelerates US expansion with Hard Rock Bet Casino partnership in New Jersey”, Press Release. Sep 24, 2025
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