Octoplay Bolsters UK and Irish Market Presence via BoyleSports Deal

Octoplay, a prominent provider of casino games, has significantly enhanced its presence in the UK and Ireland through a new partnership with BoyleSports, the largest independent bookmaker in Ireland. This collaboration involves integrating Octoplay's portfolio of casino games into BoyleSports' digital offerings, thereby introducing a range of high-performing titles to BoyleSports' extensive player base. This move marks Octoplay's third key integration in the UK in recent months, following earlier collaborations with major operators such as William Hill, Flutter Entertainment, and Rank Group. By partnering with BoyleSports, Octoplay continues to build momentum in its strategy to target top-tier regulated markets.

Enhancing BoyleSports' Gaming Portfolio

The integration of Octoplay's games into BoyleSports' platform allows players to access some of the most recognized titles from Octoplay's collection, including Cash Link Express: Hold & Win, Lightning Blitz: Chain Collect, and The Great Jackpot Expedition. These games have already garnered significant attention in other jurisdictions due to their engaging gameplay and innovative mechanics. Ralitsa Georgieva, Director of Business Development at Octoplay, highlighted the significance of this partnership, stating, “BoyleSports’ extensive market reach and strong brand presence strengthen our position as we accelerate our UK expansion. This collaboration reinforces our strategic focus on the UK and Irish market and allows us to deliver our premium titles to an even broader audience.” James Stephenson, Gaming Manager at BoyleSports, also expressed enthusiasm about the collaboration, saying, “Octoplay’s proven performance and strategic approach to game development made this collaboration an ideal fit for our game portfolio. Its strong results in the UK and Ireland, and its focus on premium quality complement our vision of delivering exceptional, responsible entertainment to our players.”

Octoplay's Continued Growth in Regulated Markets

This partnership with BoyleSports is part of Octoplay's broader strategy to expand across Europe's regulated markets. Currently, Octoplay operates in ten key jurisdictions: the UK, Italy, Sweden, Denmark, Belgium, Netherlands, Romania, Ontario, Malta, and Slovakia. The company has also recently secured a provisional license in Michigan, marking its entry into the U.S. market and further broadening its global reach. Octoplay's focus on regulated expansion is evident through its consistent delivery of premium content tailored for licensed environments. By collaborating with tier-one operators, the company continues to strengthen its reputation in competitive jurisdictions. Earlier, Octoplay launched its games in the Netherlands through a partnership with JACKS.NL, solidifying its presence in the Dutch market. This move followed the company's broader strategy to secure new integrations across Europe, with licenses already obtained in multiple markets including the UK, Sweden, Malta, Greece, Romania, Slovakia, Italy, Belgium, and Ontario. Octoplay's recent provisional license in Michigan marks its formal debut in the U.S. after an initial entry into Ontario, reflecting the company's steady focus on scaling its operations in fully regulated markets across both Europe and North America. By consistently partnering with respected operators and maintaining a clear focus on high-quality game development, Octoplay is positioning itself as a leading supplier in competitive and regulated jurisdictions globally. Source: ‘‘Octoplay accelerates UK and Irish growth with strategic BoyleSports partnership’’ April 15, 2025. By GamesAndCasino