New Partnership Elevates Game Player Experience in Sports Betting

Enhancing player interaction is crucial in the competitive realm of sports betting and gaming. Operators are constantly searching for innovative solutions that will captivate players and enrich their gaming journeys. A recent strategic alliance between Symplify, pioneers in CRM and AI cloud solutions, and WiseGaming, a key player in sports betting and platform services, heralds a significant advancement for the sector. This partnership aims to incorporate state-of-the-art engagement mechanisms into WiseGaming's offerings, thus fostering a more tailored and immersive player experience.

Strategic Collaboration to Transform Player Dynamics

Both Symplify and WiseGaming bring distinct capabilities to this alliance. Symplify is recognized for its groundbreaking cloud-based solutions in customer relationship management (CRM) and artificial intelligence (AI), which have transformed customer engagement strategies. Meanwhile, WiseGaming has developed a resilient platform that provides both turnkey and white-label solutions, supporting quick expansion for partners in the betting and gaming industry.

Through their collaboration, Symplify's advanced CRM functionalities are integrated into WiseGaming's platform. This integration allows for the creation and execution of customized marketing strategies through Symplify’s Campaign and Journey builder modules, integrated into WiseGaming's CRM system. This will empower operators to craft marketing initiatives that are finely tuned to individual player preferences, markedly improving user experience.

Advanced Tools Set to Redefine Marketing and Player Communication

The prowess of Symplify in AI-driven marketing techniques is set to play a pivotal role in this collaboration. WiseGaming's partners can now utilize AI to dissect player behaviors and preferences to devise highly customized marketing endeavors. Such bespoke approaches promise enhanced customer satisfaction and an uptick in player lifetime value.

Adding to their toolset, Symplify introduced an Instant Messaging service in June, initially integrated with Telegram, intended to support multiple platforms in time. This service will also be incorporated into WiseGaming’s platform, offering seamless, efficient communications between operators and their clientele. The overall integration promises a transformed player experience, where personalized, engaging encounters become the norm. Simultaneously, this collaboration is paving the way for novel interactions between sports betting platforms and their users, significantly elevating the overall gaming ambiance.

Symplify’s Head of Sales Christoffer Feldt-Sørensen said: “WiseGaming has quickly become a force in the international iGaming space and boasts of an impressive list of partners. Working together will allow WiseGaming to use our cloud-based CRM and AI ecosystem to build on its growth momentum by engaging with its audiences on a deeper level.”

Steven Paton, WiseGaming Commercial Director, added “Symplify’s powerful 360° communication platform is a perfect fit for our proprietary technology and supports our mission of providing our partners with the very best iGaming solutions.”

Source:

''WiseGaming boosts player engagement with Symplify collaboration'' Press Release. July 29, 2024.

By GamesAndCasino