Meridianbet Gains Approval for Belgian Casino Expansion

Meridianbet, the renowned sports betting and gaming operator, is set to broaden its operational scope in Belgium following its acquisition of a B+ online gaming license. Operated by Golden Matrix Group Inc., this regulatory approval permits Meridianbet to commence offering online casino products starting in January 2026. This strategic move represents a significant milestone in expanding Meridianbet's footprint within the Belgian gambling sector.

Insights into Belgium's Gambling Regulation

Belgium is often recognized as one of Europe's most rigorously regulated jurisdictions for online gambling. The regulatory framework, overseen by the Belgian Gaming Commission, includes comprehensive licensing protocols, strict compliance, and significant player protection standards. Operators must continually adhere to measures focused on responsible gambling, data security, and operational transparency to uphold their licenses. In 2023, the Belgian online gambling market recorded €944.6 million in gross gaming revenue, demonstrating an 18% increase compared to the previous year. Online casinos contributed €455 million to this figure, experiencing a notable growth of 20.2% year-on-year and cementing its position as the largest segment within the sector. Despite the presence of numerous licensed operators, market concentration is notably high, with ten companies dominating 94% of online wagers despite there being 24 active license holders.

Meridianbet's Strategic Plans for 2026 Launch

With its new B+ license, Meridianbet plans to introduce a bespoke online casino platform uniquely tailored for Belgian players. The platform will feature a comprehensive range of casino offerings, including slots, table games, and automated live games, to complement its current sports betting services while respecting the necessary separation mandated by Belgian law. Meridianbet aims to leverage its proprietary AI Casino Recommender technology in this digital casino venture. This innovative system assesses user behavior, preferences, and demographics to provide personalized game recommendations, enhancing user engagement while strictly adhering to Belgian regulatory standards. Operating within a mature and highly regulated market like Belgium presents unique opportunities alongside its challenges. The increasing demand for casino games indicates optimistic growth potential. For Meridianbet, obtaining the B+ license is a strategic enhancement of its established sports betting footprint, allowing it to engage more extensively in Belgium's lucrative online gambling landscape while navigating its intricate regulatory demands. Source: “Meridianbet (GMGI) Secures Belgian Online Casino License”, Press Release, December 22, 2025 By GamesAndCasino