JOI Gaming has strategically partnered with Trustly to revolutionize payment solutions for the Netherlands, marking Trustly as their primary payment facilitator. This collaboration rises to the increasing need for swift transactions, round-the-clock service, and enhanced safety, aligning perfectly with players' expectations for seamless financial operations. As a subsidiary of JVH Gaming & Entertainment Group, JOI Gaming is committed to a player-centric approach. By leveraging Trustly’s advanced open banking infrastructure and Dutch instant payment systems, JOI Gaming significantly enhances user experience. Players now enjoy the flexibility of withdrawing their winnings instantaneously, having the funds promptly deposited into their bank accounts in real-time. Swift payout times are a benchmark demand among modern online gaming communities. Research within the industry underscores the critical role that prompt and reliable financial services play in ensuring both player satisfaction and retention. Hence, this partnership not only modernizes JOI Gaming’s payment architecture but also strategically strengthens its competitive position within the dynamic Dutch iGaming market.
Enhancing Security and Compliance Standards
Beyond improving transaction speed, this integration substantially boosts the security and regulatory compliance of JOI Gaming's operations. Trustly’s cutting-edge payment technology offers encrypted, bank-to-bank transfers that minimize fraud exposure and adhere to both Know Your Customer (KYC) and Anti-Money Laundering (AML) standards. This integration signifies a broader trend in online gaming, emphasizing the merging of technological efficiency with robust regulatory oversight. "At JOI Gaming, we put players at the heart of our decisions. Partnering with Trustly means we can deliver the fast, secure and seamless payment experience our customers value, 24/7," remarked Eric Olders, CEO & Chairman of JVH Gaming & Entertainment Group and Founder of JOI Gaming. Trustly’s VP of Gaming, Vasilije Lekovic, reinforced this sentiment, stating, "The partnership with JOI Gaming strengthens our position as a leading payment provider for online gambling in the Netherlands. With instant payments, and open banking data in one package, we’re confident we’ll add value for JOI Gaming and its players."
Expanding Trustly's European Footprint
The promising partnership with JOI Gaming follows Trustly’s recent expansion within Sweden's prominent Swish payment system. As of September 10, 2025, Trustly has emerged as a direct participant in Swish, a preeminent mobile payment method utilized by 8.7 million users in Sweden. This strategic move aligns with the European Union’s Instant Payment Regulation and enables entities like Trustly to directly connect with national systems traditionally reserved for banks. This development is significant for merchants using Swish as it promises quicker onboarding, shortened settlement periods, and streamlined reconciliation processes, thereby extending Trustly’s influence and service offerings across Europe. Johan Tjärnberg, Group CEO at Trustly, commented, “This partnership with Swish is an important step for Trustly. It allows us to improve our product offering and make life easier for our merchants and partners.” Trustly's operations span 33 countries and it is recognized worldwide for its Pay by Bank solutions. Trustly collaborates with over 12,000 financial institutions to facilitate direct, safe bank account transactions, eliminating the need for cards or third-party applications. Its clientele includes industry leaders such as Lenovo and Virgin Media O2.
Source:
“JOI Gaming teams up with Trustly to deliver next-level payment experience in the Netherlands”, trustly.com, Sep 21, 2025.
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