Imagine Live Debuts in Serbia via Partnership with King.rs

Imagine Live, a leading gaming provider, has taken a significant step towards expanding its presence in Europe by entering the Serbian gaming market. This venture is facilitated by a strategic partnership with King.rs, a prominent gaming operator in Serbia. The collaboration aims to provide local players with a unique and enhanced gaming experience, primarily through advanced live dealer technology applied to popular games like Blackjack and Roulette. This initiative underscores Imagine Live's commitment to tailoring its services to meet the preferences and expectations of Serbian gamers.

Innovative Gaming Experience for Serbian Players

Through this partnership, Imagine Live and King.rs will introduce two Blackjack tables and one Roulette table, each equipped with state-of-the-art technology to ensure smooth and interactive gameplay. These tables are designed specifically for the Serbian audience, offering features intended to maximize player engagement and provide an immersive experience. The alignment of goals between the two companies was highlighted by Hakob Manukyan, CEO of Imagine Live Armenia, who stated: "King.rs is an established brand throughout Serbia focused on delivering exceptional products and gaming experiences by putting the player at the centre of their brand story. Imagine Live is equally committed to providing premium and customised live dealer solutions with bespoke tables and studios for our operator partners to ensure a complete brand experience that players enjoy and return, which drives deeper engagement and revenue opportunities. We look forward to supporting and growing the live dealer experience with King.rs over the coming months."

King.rs, renowned for its innovative approach to the gaming sector, has shown great enthusiasm for this collaboration. As stated by Dragan Djordjevic, COO of King.rs: "Working with Imagine Live has been an absolute thrill. Their unique mix of live performances, tech, and real-time interactivity is a game-changer in entertainment. It's exactly the kind of creative energy we love at King.rs, where we're all about reimagining live gaming. This partnership feels like a natural fit—two teams, both passionate about pushing boundaries and creating something fresh. I can't wait to see what we come up with together and how we'll keep surprising and exciting players around the world."

Strengthening Presence Across Europe

This collaboration with King.rs is part of a broader strategy by Imagine Live to enhance its footprint across the European gaming market. Earlier in 2024, the company made its mark in Georgia through cooperation with Betlive, offering its distinctive Blackjack and Roulette tables to Georgian players. Then, in September 2024, Imagine Live advanced its relationship with Betera in Belarus, inaugurating a specialized studio that features branded Roulette and Blackjack tables tailored for Belarusian players.

The partnership with King.rs further solidifies Imagine Live's dedication to offering personalized, high-quality gaming experiences that resonate with local markets. By integrating localized features and cutting-edge streaming technology into its offerings, Imagine Live aims to set new standards in live dealer gaming, particularly for Serbian players, while reinforcing its status as a leader in the European market. This partnership not only underscores Imagine Live's commitment to innovation and player-centric solutions but also lays the groundwork for continued expansion and engagement in new regions. Source: 'Imagine Live Partners with King.rs', imaginelive.com, December 27, 2024. By GamesAndCasino