IGT Marks Significant Expansion in Spanish Gaming Market

International Game Technology (IGT) has celebrated a significant achievement within its Spanish operations, successfully installing over 2,500 gaming units across Spain’s Amusement with Prize (AWP) salones market. This milestone was marked with a special event held in Valladolid, in collaboration with Spanish gaming distributor Orenes Grupo, reinforcing IGT's dedication to its Spanish expansion.

Showcase Event at Iconic Valladolid Venue

The Retuerta LeDomaine Hotel, known for its historical significance in Valladolid, served as the perfect backdrop for IGT's celebratory event. At this gathering, the company showcased its expanding Salones España multi-level progressive (MLP) portfolio, featuring prominent games like Diamond Mania and Treasure Box Link. These popular titles were presented on the BINTIA 27 cabinet, a finely-tuned platform designed to heighten both player engagement and enhance operator outcomes. This exclusive event offered attendees a hands-on experience with IGT's leading content in an immersive setting, allowing participants to witness firsthand the innovative gaming solutions that IGT is tailoring to the Spanish market. It also provided a direct engagement platform for IGT to connect with local partners, highlighting the company’s focus on delivering region-specific gaming solutions.

Strategic Commitment to Localized Gaming Solutions

Marilu Aldana, IGT’s Director of Sales for Western Europe and Africa, emphasized the importance of this expansion milestone and shared insights into IGT's strategic intentions for the Spanish market. Aldana stated, "IGT was thrilled to bring our customers together in a world-class venue to demonstrate our top-performing MLP innovations and celebrate our growth in Spain’s Salones Sector. As reflected by our 2500-plus unit installment milestone, IGT is committed to building a successful roadmap in Spain by delivering market-attuned MLP experiences that align with localized player preferences." This localized approach is pivotal to IGT’s successful expansion within Spain, as the company continues to develop content and equipment expressly designed to resonate with Spanish cultural preferences. Such efforts not only strengthen IGT's foothold but also solidify partnerships within Spain's increasingly competitive gaming environment. Moreover, this installation milestone not only signifies a growing market share for IGT but also underscores a deeper commitment to investment in Spain's AWP salones sector. Moving forward, IGT intends to maintain its momentum by working closely with partners like Orenes Grupo, enhancing their MLP offerings to further appeal to Spanish operators and players. This localized strategy, with its focus on innovation and market relevance, exemplifies a replicable model that the company plans to expand within other international markets, proving once again that IGT is a leader in providing localized, engaging gaming experiences that meet regional demands. Source: “IGT Celebrates Milestone Achievement”, europeangaming.eu, Jul 17, 2025. By GamesAndCasino