ICONIC21 Rebrands After Independence from BETER, Unveils New Strategic Vision

ICONIC21, previously known as BETER Live, has officially undergone a rebranding following its newfound independence from its former parent company, BETER. This strategic decision signifies a pivotal turning point in the company's history as it moves forward with a fresh vision and redefined goals.

With the rebranding, ICONIC21 demonstrates its commitment to forging its own path and establishing itself as a frontrunner in the gaming industry. The company plans to focus on a range of new initiatives designed to revolutionize its approach to live gaming. These initiatives include offering more personalized services, speeding up the rollout of new features, and concentrating on building strategic partnerships that will drive growth for both ICONIC21 and its extensive clientele. By expanding its product offerings, ICONIC21 intends to introduce various innovative content and gaming features aimed at attracting a broader audience. The company is placing particular emphasis on developing unique formats in the live gameshow segment, which is poised to be a critical area of focus moving forward.

Leadership and Ambitious Plans for Growth

The rebranding effort is accompanied by significant changes to ICONIC21’s leadership team. A new CEO, who is well-acquainted with the team through his association with the JKR Investment Fund, has been appointed. This close relationship is expected to provide a strong foundation for the company's strategic decision-making processes.

The leadership team includes industry experts such as Alina Popa, who serves as Chief Commercial Officer (CCO), bringing a wealth of knowledge and experience to the role. Edvardas Sadovskis, serving as Chief Product Officer (CPO), heads the product development team. The leadership team is further bolstered by several other key hires to support ICONIC21’s evolving market demands.

ICONIC21 is also gearing up for a series of product launches and event appearances, which will play a crucial role in its future growth strategy. These changes emphasize ICONIC21's determination to leverage its independence by rolling out innovative gaming products that differentiate it from competitors.

Future Prospects and Industry Impact

Looking ahead, ICONIC21 is keen to capitalize on its independence by introducing a variety of innovative gaming products, particularly in the live gameshow sector. The company plans to develop game formats with engaging bonus features designed to captivate a global audience. Additionally, ICONIC21 is creating advanced tools to help its partners craft precise and effective promotional campaigns. These tools will empower operators to offer targeted campaigns that deeply resonate with their player base, thereby enhancing user engagement and satisfaction.

Alina Popa, ICONIC21’s CCO, shared her excitement about the company's future, stating, “Joining the company during this transformative period, I knew what to expect with the rebrand, and I can confidently say that ICONIC21 is poised for success.” She added, “With the exceptional team we’ve assembled, the strategic plans we’ve put in place, and the unmatched quality of our products, ICONIC21 is set to become a leading force in the industry. The journey has been remarkable, and we’ve now refined our formula and have a clear direction for the future.”

ICONIC21’s rebranding reflects not only a change in name but also a renewed focus on growth, product innovation, and enhancing the overall player experience. This restructuring positions ICONIC21 to continue its upward trajectory and leave a lasting impact on the iGaming sector. Source: ''ICONIC21 expands C-Suite amid rebrand, gearing up for significant growth'' Press Release. By GamesAndCasino