ICONIC21 Broadens Game Portfolio with New Slot Offerings

Prominent live content provider, ICONIC21, previously known as Better Live, has strategically expanded its game library by introducing a new range of slot games. This development is aimed at catering to both real-money and social/sweepstakes operators, marking a significant evolution in the company’s business strategy. The initial lineup of slot titles comprises games like Solar Sands, Vitamin Joy, Tortuga Fortune, and Juicy Coins: Hold & Win. These titles offer players a combination of familiar slot mechanics infused with captivating narratives and lively characters, promising a deeply engaging gaming experience. ICONIC21 is committed to rolling out one new slot game each month throughout 2025 as part of its initiative to diversify its game offerings further. The newly introduced slot games are characterized by their high volatility, with potential maximum wins ranging from x300 to x36,000, offering players an exhilarating gaming session. Key features within these games include Wild and Scatter symbols, Hold & Win mechanics, bonus rounds, multipliers, and free spins — all designed to provide a smooth and entertaining gaming experience for a diverse range of players.

Responding to Operator Demand with Strategic Expansion

The decision to expand into slots comes as ICONIC21 aims to address the growing demands for varied content from real-money, social, and sweepstakes operators. By introducing this new vertical, ICONIC21 seeks to differentiate itself in the competitive gaming market and establish itself as a comprehensive content provider. Edvardas Sadovskis, Chief Product Officer at ICONIC21, underscored the significance of this expansion: “By adding slots to our offering, we continue to provide our partners with the content they need to engage players at scale and provide the entertainment experiences they are seeking. The slots space is highly competitive now, with a lot of studios appearing month after month. As a content provider, adding slots to our offering was a mandatory step to round off our portfolio and – naturally – we complied.” Sadovskis further elaborated on the attractiveness of ICONIC21's expanding portfolio, “Our offering is becoming broader and broader and provides operators, whether real-money or social/sweepstakes, with the flexibility they need to offer their players content that is fun, recognizable and diverse. This is why we’re currently on the radar of some of the biggest operators in markets across the world. And I expect the launch of slots to only strengthen that position and increase demand for our games.”

Showcase and Commitment to Innovation

ICONIC21 is set to unveil its latest slot offerings and the comprehensive product suite at the ICE Barcelona event in January, inviting interested partners to visit their exhibit at stand #5B16. Further information regarding the new releases will be available on ICONIC21's official website in the upcoming weeks. Renowned for providing top-quality live dealer and casino content, ICONIC21 is dedicated to crafting customized gaming solutions. Their branded offerings, including dedicated studio environments and bespoke games tailored to client-specific needs, ensure an elevated and unique player experience. The introduction of slots into their already extensive portfolio is a testament to ICONIC21's commitment to continuous innovation to meet operators' and players' evolving needs. With the introduction of innovative slot games, ICONIC21 positions itself as a major player in the realms of both real-money and social/sweepstakes gambling markets, reinforcing its reputation as a progressive and adaptive content provider. Source: ICONIC21 boosts product offering with slot games, press release, December 17, 2024. By GamesAndCasino