ICONIC21 and NuxGame Broaden Casino Game Access

ICONIC21 and NuxGame have embarked on a significant partnership, announced on February 4, 2026. This collaboration is set to enrich the array of casino content accessible to operators through a streamlined integration framework. By linking ICONIC21's extensive portfolio of games to the NuxGame online casino platform, this agreement enables operators to deploy personalized content across various markets, enhancing player engagement and operator branding. ICONIC21 has earned acclaim for its tailored gaming solutions, focusing on unique branded games that bolster player loyalty and operator identity. The company’s commitment to live casino delivery has garnered accolades, including the prestigious Best Live Dealer Provider award at the 2025 European iGaming Excellence Awards.

Expanding Content Through NuxGame's Advanced Platform

The partnership leverages NuxGame's robust platform to integrate ICONIC21’s diverse gaming titles, offering operators direct access to ICONIC21's ever-growing game collection. This approach allows operators using NuxGame services to enhance their game libraries with customized choices designed to attract and retain users. The integration employs the NuxGame Online Casino Aggregator, operating through a single API system. This advanced infrastructure enables streamlined management of game libraries, performance tracking, and content deployment across multiple jurisdictions from a single point of control. Notably, this integration supports both established casino brands and operators utilizing Sweepstakes Casino Software, reflecting an increased interest in alternative gaming models within the sector. Bar Konson, Chief Business Development Officer at NuxGame, emphasized the strategic benefits of the collaboration: "NuxGame is committed to giving our operator clients the best features and content for their iGaming services. The focus of ICONIC21 on custom solutions and strong communication makes them an excellent addition to our ecosystem of reliable partner services. This collaboration also allows us to serve operators in both classic casino markets and the growing sweepstakes casino software space."

Future Collaborations and Operator Benefits

ICONIC21 prioritizes a partner-centric development approach, ensuring that each game experience aligns with operators' branding while maintaining consistent quality standards. Through this partnership with NuxGame, ICONIC21 aims to bring this model to a wider range of operators globally. Edvardas Sadovskis, Chief Product Officer at ICONIC21, expressed the alignment of the two companies: "We’re excited to partner with NuxGame, whose flexibility and deep understanding of operator needs perfectly match ICONIC21’s product driven approach. This partnership allows us to deliver seamless live casino and custom branded game solutions to a wider range of operators around the globe." This agreement extends beyond mere integration, laying the groundwork for continued joint ventures in game development and support strategies. Both companies intend to collaborate on future game releases and structured support plans to help operators scale their offerings with bespoke content and dependable platform technology. By blending ICONIC21’s expertise in branded game development with NuxGame’s aggregation capabilities, the partnership empowers operators to diversify their content libraries while retaining centralized oversight of deployment and performance assessment. Source: “ICONIC21 and NuxGame Partner to Bring More Casino Content to Operators”, Press Release, February 4, 2026. By GamesAndCasino