Hub88 has unveiled a significant advancement in its growth journey by establishing a pivotal distribution alliance with Origami, a fresh entrant in the instant gaming scene. At the same time, Hub88 has launched its debut Pickāem sports betting product, reinforcing its position as a dynamic aggregator that emphasizes agility and innovation within the rapidly evolving iGaming industry.
Origami is now part of Hub88's aggregation network, marking Hub88 as the first content aggregator to integrate Origami, a burgeoning instant game studio recognized for its fast-paced, streamlined games. As part of this collaboration, Origamiās cutting-edge collection of gamesāfeaturing initial successes such as Mines, Limbo, Keno, and Diceāwill be accessible via Hub88ās platform through a unified API integration.
The games developed by Origami are designed to appeal to a global audience, supporting both fiat and digital currencies, along with multilingual capabilities. The studio is committed to delivering provably fair gaming and intuitive user experiences, aiming to provide players with fast, gratifying gaming sessions. Ollie Castleman, the Managing Director of Hub88, expressed his enthusiasm about the partnership, stating, āWeāre thrilled to welcome Origamiās unique and rapidly expanding game suite to our platform. The brandās focus on instant, high-engagement gameplay adds diversity to our offering and underpins our commitment to showcasing the most exciting emerging studios.ā
Ishan Haque, the Founder and CEO of Origami, underscored the significance of this partnership for the studio's expansion: āOur partnership with Hub88 is a major achievement for us. Hub88ās aggregation platform unlocks significant distribution potential and puts us on the path to scaling globally. We are delighted to join their network and bring Origami games to a broader audience.ā
Rollout of Pick'em88: Innovating Sportsbook Engagement
Moving beyond its new content partnership, Hub88 has introduced Pickāem88, its premier proprietary Pickāem-style sports betting product. Crafted in collaboration with Odds88, this new feature offers a straightforward 50/50 prediction framework, where participants can speculate if a player or team will exceed or fall short of a specified statistical benchmark.
The Pickāem model, popularly embraced within the United States and quickly gaining worldwide popularity, provides a rapid-paced alternative to customary sportsbook options. With its easy-to-understand format and minimal learning requirement, Pickāem88 is crafted to attract both novice and seasoned bettors. The product offers flexibility, as operators can choose to deploy it as a standalone game or as a complementary feature to traditional sports betting offers, offering a versatile solution for diverse marketplace requirements.
As per Castleman: āBuilding Pickāem88 is a strategic step forward for our platform. The format simplifies the sports betting experience without sacrificing entertainment or profitability. Through Odds88, we are delivering a data-driven format that fits perfectly within modern UX trends and player expectations.ā
Will Fyler, Managing Director at Odds88, mirrored these insights: āWeāre thrilled to introduce Pickāem88 to our sportsbook partners. Itās a dynamic new way for players to engage with their favorite sports. This launch marks an important step in our mission to provide operators with fresh, engaging formats that keep players coming back.ā
Expanding Horizons with Reloaded Product Suite
With both the integration of Origamiās instant games and the debut of Pickāem88, Hub88 continues to enrich its product repertoire, fortifying its status as a frontrunner in offering adaptable, interactive content tailored to meet the evolving marketplace dynamics. The recalibrated product suite not only reflects Hub88's strategic foresight but also showcases its commitment to delivering cutting-edge solutions designed to captivate and engage audiences.
This dual development signifies a significant leap for Hub88 in the iGaming arena. By marrying innovative gameplay experiences with the strategic foresight to address emerging trends, Hub88 reinforces its reputation as an essential player in the industry, combining robust aggregation capabilities with pioneering betting formats.
This partnership is expected to open new avenues for both entities, enhancing market presence and expanding their reach across various demographics. Hub88ās approach to aggregation exemplifies their dedication to creating value for customers by providing a range of solutions that are not only flexible but also aligned with global gaming trends.
The developments around Origamiās games and Pickāem88 demonstrate Hub88's continuous evolution in responding to player needs and market demands, ensuring that they remain at the forefront of delivering premium iGaming experiences.
Source:
āHub88 selected as first distribution partner of Origami instant games studioā, hub88.io, August 22, 2025
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GamesAndCasino