GR8 Tech Joins Forces with BSW to Expand Sportsbook Solutions

In a significant move that promises to reshape the sports betting landscape, GR8 Tech, a leading technology company based in Cyprus, has formed a strategic alliance with Betting Software (BSW), a prominent B2B gambling software provider. This collaboration is set to integrate GR8 Tech's acclaimed Sportsbook iFrame Solution into BSW's sportsbook aggregation platform, offering operators a more flexible approach and a broader range of sports betting options.

Enhancing Operator Capabilities with GR8 Tech’s Solution

The integration of GR8 Tech’s Sportsbook iFrame is particularly noteworthy for its seamless incorporation and powerful margin management functionalities, which have already gained widespread recognition in 2024. By adding this solution to its offerings, BSW fortifies its sportsbook capabilities, providing operators with cutting-edge technology that enhances both player experiences and profitability. "GR8 Tech’s iFrame excels in sports selection and operational flexibility, making it a perfect addition to our portfolio. Our clients will gain access to a superior solution that effortlessly enhances their sportsbook offerings to the fullest," expressed Bulat Fakhrutdinov, Head of Partnerships at BSW.

Yevhen Krazhan, the Chief Business Development Officer at GR8 Tech, emphasized the transformative impact of this partnership, stating, "We’re incredibly excited to partner with BSW and bring our iFrame solution to even more operators. It’s already a game-changer in the industry, and we are actively expanding its reach. This partnership is a strong endorsement of the value our iFrame brings, and it’s a big step forward for us as we continue to grow and innovate." The collaboration is poised to significantly expand the market reach of GR8 Tech’s innovative solutions.

Advanced Features and Future Prospects

The Sportsbook iFrame from GR8 Tech is renowned for its extensive offerings, which include over 50 sports categories, 25,000 daily events, and more than 2,000 betting markets. Additionally, it is designed with a mobile-first approach that promises quick adaptation to market shifts, leveraging AI-powered content recommendations and advanced risk management tools. A standout feature of this solution is its margin personalization capabilities, allowing operators to optimize profitability by potentially increasing margins over 15%. Utilizing AI-driven insights and custom risk management settings, the solution ensures a balance between player engagement and revenue growth.

Further innovations from GR8 Tech include the introduction of partial cashout functionality, where players can choose to withdraw part of their winnings while keeping the remainder of their bets active. Enhancements also include the ability for operators to provide custom page descriptions featuring tournament and team-specific content, and a dynamic FreeBet distribution system via a webhook mechanism for automated promotions based on player engagement. Another significant development is the multi-currency support for creating tournaments, which auto-adjusts game availability based on the choice of currency, thereby reducing participation barriers. Additionally, the new Account-to-Account Payments Management system has been launched to facilitate direct payment transactions, significantly improving payment processing times and security—ideal for markets like South Asia and LATAM where direct bank transfers are prevalent.

This new partnership represents a substantial advance in sportsbook technology, with the Sportsbook iFrame solidifying its position as a leading solution for operators globally due to its AI-powered insights, profit-boosting strategies, and user-centric design. As GR8 Tech persistently enhances its solutions and fosters strategic alliances, it continues to lead the way in sports betting innovation.

Source: GR8 Tech’s Sportsbook iFrame Joins BSW’s Platform in New Partnership, lcb.org, March 2, 2025.

By GamesAndCasino