GeoLocs and Shufti Unite to Revolutionize iGaming Onboarding

In a move designed to enhance the experience of players and operators in the iGaming industry, GeoLocs, a prominent geolocation technology company, has formed a strategic alliance with Shufti, a global leader in identity verification. Announced on August 1, 2025, this collaboration aims to improve the onboarding process and strengthen regulatory compliance for online gambling platforms worldwide. The partnership capitalizes on the strengths of both firms to provide an integrated solution that addresses the complexities of operating in regulated markets.

Enhancing Compliance and User Experience

The integration of GeoLocs' precise geolocation checking capabilities with Shufti's advanced identity verification technology offers a streamlined solution for iGaming operators. This innovative approach ensures that players can be quickly registered and verified while maintaining strict adherence to regulatory standards. As Will Whitehead, Commercial Director at GeoLocs, stated, “We’re excited to be working with Shufti to bring a more seamless, secure experience to clients and players alike.” This partnership is positioned to ease the onboarding process, making it faster and more efficient without compromising user experience or compliance.

Tackling Regulatory Challenges with Technology

As regulations tighten across various markets, the need for efficient, compliant solutions has never been greater. This collaboration addresses pressing challenges by providing a dual-layered verification system, ensuring users are authentic and accessing services legally. Roger Redfearn-Tyrzyk, SVP of Sales at Shufti, highlighted the collaboration's significance, “We’re proud to be teaming up with GeoLocs to support operators in delivering frictionless onboarding and a high level of regulatory compliance.” By combining AI-powered identity checks with stringent geolocation verification, the partnership forms a robust framework that upholds both security and user satisfaction. GeoLocs supports millions of geolocation checks daily, complying with global regulatory standards. Shufti assists businesses internationally with identity verification, helping combat fraud and streamline user onboarding. Together, they deliver a comprehensive solution to meet the demands of today's regulated iGaming environment. Source: “GeoLocs and Shufti Join Forces to Streamline Player Onboarding and Compliance”, shuftipro.com, Aug 2, 2025. By GamesAndCasino