Gaming Corps, a Swedish game developer known for its engaging and innovative gaming content, has made a significant move by partnering with PowerPlay, an established sportsbook and casino operator in Canada. This partnership marks Gaming Corps' entry into the competitive Ontario gaming market, with sights set on further expansion into Alberta. The deal effectively extends Gaming Corps’ reach across Canada, capitalizing on PowerPlay’s established presence. The strategic partnership will not only allow Gaming Corps to showcase its diverse gaming portfolio but also ready the company for Alberta's newly regulated gaming market, anticipated to launch in July.
PowerPlay's Role in Expanding Market Reach
PowerPlay has been a prominent player in the Canadian market since 2018, offering an extensive selection of sports betting options and a reputable casino that hosts over 1,200 titles. Operating under the regulations of iGaming Ontario and the Alcohol and Gaming Commission of Ontario, PowerPlay provides a trusted platform for gaming enthusiasts. By integrating Gaming Corps' unique game titles, such as the 3 Pigs series and football-themed games including Penalty Champion: Goals to Glory, PowerPlay is set to enhance its offerings significantly. This partnership aligns with PowerPlay's mission to cater to Canadian player preferences, emphasizing choice, trust, and an authentic entertainment experience.
Collaboration Highlights Future Opportunities
The collaboration between Gaming Corps and PowerPlay is seen as a pivotal step for both entities, focusing on long-term growth and market expansion. Graham Greensmith, the Chief Commercial Officer at Gaming Corps, emphasized the significance of the Canadian market, stating that the launch positions the company for growth just as Alberta's market opens up. On the other hand, Lauren Holder, Head of Casino at PowerPlay, highlighted the importance of tailored content that resonates with local audiences, noting that Gaming Corps’ games align well with their strategic ambitions. As Gaming Corps prepares to roll out more titles, both companies are optimistic about the potential for expanding their footprints in the Canadian market, leveraging new regulated market opportunities.
Source:
“Gaming Corps goes live with PowerPlay in Ontario ahead of Alberta market opening”, Press Release, Jun 11, 2026
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