Gamanza and Tipico Forge Gamification Partnership in Germany

Gamanza Engage has recently established a strategic agreement with Tipico Games, taking on the role of gamification and customer relationship management (CRM) partner for its Games product line in Germany. This partnership significantly bolsters Gamanza Engage's presence among regulated iGaming operators, expanding their operations in one of the most rigorously monitored gambling markets worldwide. Under the terms of this agreement, Tipico Games will integrate Gamanza Engage’s comprehensive engagement ecosystem into its platforms that cater to the German market. The collaboration encompasses a variety of gamified tools, free-to-play games, and CRM capabilities. These features are set to become integral to Tipico’s broader strategy to enhance player experiences in Germany. This partnership signifies a significant milestone for both entities as they navigate the stringent regulations governing the German market.

Innovating Player Engagement

Germany is known for its stringent regulatory framework, which imposes high standards on player protection and responsible gaming practices. Within such an environment, Tipico Games plans to leverage Gamanza Engage’s advanced technology to craft interactive player journeys that align with their retention strategy, ensuring compliance with national regulations. This partnership also places Gamanza Engage within the esteemed Tipico Trusted Partner programme. This designation allows Gamanza to operate as a fully compliant partner under the German gaming regulations, affirming their commitment to responsible gaming practices. Gamanza Engage's platform is designed to foster interaction through mechanics that encourage participation, progression, and loyalty. This method allows operators to pivot away from merely bonus-driven models and instead focus on building rewarding experiences that enhance player activity without directly promoting increased spending. The platform's modular architecture provides operators with the flexibility to customize features, adapting to specific market demands and operational goals.

Advanced Tools and Future Objectives

Gamanza Engage offers a modular suite of tools that includes CRM functions and free-to-play gaming options. These tools are seamlessly integrated with existing operator systems, facilitating the execution of gamified campaigns within established player environments. The platform further incorporates AI-driven features and large-scale predictive models, aiding operators in refining strategies and adjusting campaigns over time based on analytical insights. By leveraging data analysis, operators can tailor player experiences while maintaining alignment with regulatory guidelines. Tipico Games intends to deploy these sophisticated capabilities across its German Games product line, aiming to offer its player base structured, interactive experiences that support both engagement and responsible gaming objectives. Andrés Blanco, the managing director and chief product officer for Gamanza Engage, remarked on the agreement, saying, "We are proud that Tipico Games has chosen Gamanza Engage as a partner for gamification and CRM. Tipico is a highly respected operator with a strong focus on product quality and player experience. This partnership reflects a shared belief that meaningful engagement is built through thoughtful interaction, precision, and long-term player value rather than short-term incentives." This partnership underscores the mutual emphasis both companies place on compliance and structured engagement within regulated jurisdictions. By integrating gamification mechanics and CRM tools into Tipico’s German offerings, the companies are committed to creating interactive formats that align with the country's legal frameworks. This appointment represents another step forward in Gamanza Engage’s strategy for expansion among licensed operators, also providing Tipico Games with innovative tools to evolve its player engagement model in the German market. Source: “Gamanza Engage appointed by Tipico Games as gamification & CRM partner in Germany”, igamingbusiness.com, February 25, 2026. By GamesAndCasino