Evoplay Introduces Instant Win Games in Peru's Lottery Market

Evoplay has embarked on a significant venture in Peru by entering its lottery market through a pivotal collaboration with the authorized national lottery operator, Loterías Torito. This partnership marks a notable expansion for Evoplay, introducing five specifically tailored instant win games, symbolizing their inaugural exploration into Peru's lottery scene. The collaboration will see the launch of popular Evoplay instant game titles such as Adrenaline Rush, Adrenaline Rush: Scratch, Penalty Shoot-out: Street, B-Ball Blitz, and Hockey Shootout. These games have been meticulously adapted to comply with Peru's rigorous regulatory standards and responsible gaming protocols, ensuring that they meet local legal and ethical requirements. This strategic move signifies Evoplay's intensified focus on growing its footprint in Latin America. Their approach aligns with their broader objective to distribute engaging, mobile-optimized content across various regulated marketplaces. For Loterías Torito, this partnership introduces a refreshing digital dimension, broadening their offerings beyond traditional lottery formats and incorporating innovative digital solutions.

Engaging New Player Demographics with Tailored Content

The introduction of these games signifies more than merely expanding content; it reflects both organizations' dedication to catering to new player demographics. Evoplay's games, renowned for their mobile-first, fast-paced design, are crafted to captivate users accustomed to digital entertainment, while simultaneously maintaining compliance with the high standards expected within the lottery domain. Frank Cecchini, Head of Lottery at Evoplay, expressed optimism regarding the partnership's potential impact: "We are immensely proud to be working with Loterías Torito. I firmly believe our content can bridge the gap between lottery players and online gamers, helping drive revenue in a safe, responsible and engaging way." This venture represents another step forward in Evoplay's expansion strategy across Latin America, following their successful entries into other regulated markets like Croatia and Bulgaria. Their continuous search for partners who share their commitment to innovation, regulatory compliance, and user engagement underscores their growth ambitions in the region.

Loterías Torito's Commitment to Digital Evolution

As the lottery landscape in Peru steadily evolves, Loterías Torito stands out as a frontrunner by embracing digital advancements that enrich their existing retail operations. This latest collaboration with Evoplay signals a proactive adaptation to meet the demands of Peru's increasingly digital-centric consumers. José Ludeña Díaz, Director of Operations at Loterías Torito, emphasized the strategic value of this partnership: "Evoplay’s games are one of a kind. They’re innovative, high-quality and exactly what we need to appeal to new generations of players while staying true to our mission and values." By integrating Evoplay's innovative digital content, Loterías Torito aims to secure a competitive edge within a rapidly shifting market. The fusion of conventional lottery products with contemporary digital games not only diversifies their product lineup but also positions the company to attract a wider audience across diverse age groups. This collaboration marks a monumental step for both entities—Evoplay's debut in Peru's lottery sector and Loterías Torito's commitment to digital transformation with mobile-optimized gaming solutions. Source: “Evoplay breaks into Peru’s lottery market with Loterías Torito”, evoplay.games, Jul 3, 2025. Source: “Evoplay breaks into Peru’s lottery market with Loterías Torito”, evoplay.games, Jul 3, 2025. By GamesAndCasino