Continent 8 and Sportingtech's Cost-Efficient Virtualization Strategy

Continent 8 Technologies, a globally recognized provider of managed hosting, connectivity, cloud, and cybersecurity solutions tailored for the iGaming industry, has recently enhanced its collaboration with Sportingtech. This leading global gaming provider is known for its comprehensive betting and gaming solutions that are specifically designed for both regulated and emerging markets. The renewed partnership aims to optimize Sportingtech's virtualization environment, a critical move that was necessitated by a significant increase in virtualization costs following changes in licensing after Broadcom's acquisition of VMware.

Navigating Cost Increases Through Strategic Migration

Sportingtech faced a daunting challenge when VMware's licensing prices increased by up to 42%, directly impacting the cost of their virtualized enterprise cloud infrastructure. In response, the company sought the expertise of Continent 8, which is an authorized service provider for Nutanix. Continent 8 executed a meticulous migration plan that included an initial assessment, prioritization of resources, and the subsequent migration of hundreds of virtual appliances from VMware to Nutanix. This strategic move not only helped Sportingtech avoid the surge in costs but also transitioned them to a more predictable and efficient virtualization system. As a result, Sportingtech now operates on a platform that is both more manageable and scalable, ensuring continued operational efficiency without any disruptions.

Testimonials and Broader Impacts

Michael Jack, the Chief Technology Officer at Sportingtech, expressed his satisfaction with the partnership, stating, "Working with Continent 8, who constantly push to provide efficiencies, cost reductions, and value-added expertise, made good sense to us. They continue to be a valued partner and managed to deliver the project on time with no service interruption for us or our customers, which is critical." This successful collaboration underscores the importance of strategic partnerships in the tech industry, particularly in the realm of virtualization and cloud services. Additionally, the partnership between Continent 8 and Sportingtech highlights how effective planning and execution can lead to significant cost savings and improved operational efficiency, setting a benchmark for others in the industry. Source: “Continent 8 Leads Sportingtech’s Nutanix Cloud Migration and Cost-Efficient Virtualisation Initiatives”, continent8.com, May 8, 2025. By GamesAndCasino