Casimba Partners with Imagine Live to Expand Casino Offerings

Casimba Gaming is taking a significant step forward in enhancing its live casino offerings. Through a new content integration agreement with Imagine Live, Casimba Gaming is now distributing Imagine Live's gaming content across regulated markets, including an extended presence in the UK. This partnership is already active and operational with several prominent UK-facing brands such as Betano, BetVictor, Heart Bingo, Parimatch UK, Smooth Spins, and TalkSport BET. Through this strategic arrangement, Imagine Live’s game portfolio is now an integral part of Casimba’s aggregation platform, thereby enabling various operator partners to access this fresh content via a unified system integration.

Diversifying the Live Casino Portfolio

Operators linked to Casimba’s sophisticated platform now enjoy access to Imagine Live’s extensive suite of table games. These include popular titles like Blackjack, Roulette, and Baccarat, as well as an expanding array of innovative game-show titles. The integration ensures that Imagine Live’s content, streamed from high-tech studios in Armenia, Romania, and Spain, enhances the diversity of what operators can offer. Launched in 2022, Imagine Live has impressively grown to include over 200 live tables. Their offerings are known for their cutting-edge features, such as AI-powered dealer monitoring, advanced robotic arm technology, and the utilization of 4K streaming capabilities. With support for more than 15 operating languages, Imagine Live is well poised for deployment across a multitude of regulated jurisdictions globally. Imagine Live's authenticity in adhering to industry standards is further evidenced by its licenses from respected authorities, including the UK Gambling Commission, Malta Gaming Authority, Romania’s ONJN, and the Swedish Gambling Authority.

Growth within Regulated Markets

This collaboration underscores both companies’ strategic emphasis on regulated jurisdictions where compliance standards and content quality are paramount for operators. Nadiya Attard, Chief Commercial Officer at Imagine Live, commented on the expansion benefits, noting the wide-reaching impact of the collaboration on their audience through Casimba's robust distribution network. She noted, "Casimba Gaming has built a strong reputation for connecting operators with premium gaming content across regulated markets. By partnering with Casimba, we can bring Imagine Live’s innovative live casino portfolio to a wider network of operators through a trusted and scalable distribution platform. We are excited to work together to deliver engaging live gaming experiences that create value for both operators and players." This initial deployment with UK operators marks just the beginning of a larger rollout strategy across further regulated markets globally. As live casino gaming remains a critical factor for online platforms, Casimba sees this partnership as a key enhancement to its competitive offerings. Additionally, Lavina Karlsson, Chief Commercial Officer B2B at Casimba Gaming, emphasized the increasing expectations operators hold regarding content providers. She pointed out the rising demand for superior live casino experiences and the need for operators to differentiate themselves. "Live casino is a core vertical for the operators on our platform, and the standards they expect from suppliers are rising. Imagine Live brings genuine production quality, a growing game show catalogue, and strong regulated market credentials. Adding them to the platform gives our operators more ways to compete for live casino players, which is exactly what the partnership is for." With the successful completion of this integration, the Casimba operator network not only gains access to enhanced live casino content but also assists Imagine Live in expanding its footprint via an established and reputable aggregation platform. Source: "Imagine Live partners with Casimba Gaming to expand live casino content across regulated markets", linkedin.com "Imagine Live", Jun 18, 2026. By GamesAndCasino