Bragg Gaming Collaborates with Golden Whale to Boost AI Strategy

In a strategic move aimed at revolutionizing its technological capabilities, Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG), a prominent player in the iGaming technology and content sector, has announced an influential partnership with Golden Whale Productions, a leading figure in iGaming data science. This collaboration is a cornerstone of Bragg's ambition to transform into a fully AI-First company by the year 2027, exploiting artificial intelligence to improve operational processes and enhance predictive insights across all its platforms.

AI-Driven Enhancements and Predictive Insights

Under this partnership, Bragg Gaming will incorporate Golden Whale’s proprietary machine learning models, known as Foundation, into its Player Account Management (PAM) platform. This integration is set to usher in an era where both existing and prospective platform clients can leverage AI-driven predictive intelligence through an initial proof-of-concept approach. This initiative not only demonstrates the system's strength but also its undeniable value in the competitive market landscape. "This partnership serves as a foundational step in the development of what we call the Bragg AI Brain, a data-driven artificial intelligence engine designed to power smarter decisions and intelligent products across Bragg’s Ecosystem," articulated Luka Pataky, Executive VP of AI and Innovation, highlighting the transformative potential of this venture. By applying the advanced modeling techniques of Golden Whale, Bragg aims to significantly boost its predictive analytics capabilities, automate intricate workflows, optimize player incentives, and provide highly personalized experiences to its users. As CEO Matevž Mazij stated, "Partnering with Golden Whale is a major step forward in our strategy to maximize the value of our player base." This foresight tool enables the prediction of revenue at intervals of 30 days, 90 days, and even up to a year, while also identifying possible player turnover at various key points such as 3-day, 7-day, 14-day, and 30-day windows. These insights empower marketing and operational teams to create and deploy automated retention and reactivation strategies effectively.

Strategic PAM Partnerships and Future Directions

Golden Whale’s AI platform, renowned for achieving an impressive 140% growth acceleration over a span of 12 months, also boasts campaign-level uplifts between 6%–20%, alongside a noteworthy 20% reduction in bonus costs. Eberhard Dürrschmid, CEO of Golden Whale, emphasized the importance of retention, saying, "Our AI-driven tools are designed to solve the most complex challenges in iGaming, and maximizing player retention is paramount for platform sustainability." In conjunction with its AI advancements, Bragg Gaming has extended its existing PAM agreement with Entain Plc (LSE: ENTL) for their BetCity.nl operations, a top-tier operator in the Dutch market, with the contract now set to continue until May 31, 2026. This agreement ensures that BetCity.nl will continue to utilize Bragg's PAM system, its unique content, and its sports betting delivery services. Mazij expressed pride in this ongoing relationship, noting, "We’re proud of Bragg’s role in the launch and subsequent successful growth of BetCity.nl, which has become a market-leading online sports betting and casino operator in the Netherlands, built on the Bragg PAM, and acquired by Entain in 2023. The latest PAM extension is intended to support the potential migration of the brand to Entain’s proprietary platform and is expected to materially contribute to reported revenues over the next few months." The integration of AI-powered player insights with robust PAM system collaborations underscores Bragg Gaming's leadership in leveraging cutting-edge technology and strategic partnerships to amplify its global market footprint across over 30 regulated jurisdictions, focusing on sustainable operational excellence and significant growth potential. Source: “Bragg Gaming Group Leaps into ‘AI-First’ Future with Golden Whale Partnership”, bragg.group. January 6, 2026. By GamesAndCasino