Booming Games Joins Hollywoodbets for Durban July 2025

Booming Games has joined forces with South Africa's leading betting operator, Hollywoodbets, ahead of the highly anticipated Hollywoodbets Durban July scheduled for July 5, 2025. This strategic alliance designates Booming Games as an activation partner for this prestigious horse racing event, adding a layer of interactive gaming presence to one of Africa's most prominent sporting and social spectacles.

Enhancing the Durban July Experience

The Hollywoodbets Durban July, held annually at Durban’s Hollywoodbets Greyville Racecourse, stands as Africa’s premier horse racing and social affair. The event attracts tens of thousands of attendees, including racing enthusiasts, local celebrities, and industry leaders, all gathering for a day that intertwines top-tier horse racing with a lively cultural exposition. By collaborating, Booming Games and Hollywoodbets aim to elevate the entertainment quotient of the event, offering attendees unprecedented on-site engagement and immersive digital content. As part of their efforts, the partnership will feature a dedicated event stand where visitors can interact with Booming Games' latest releases, win exclusive prizes, and indulge in a premium gaming experience that mirrors the dynamism and creativity both brands embody."We are excited to partner with Hollywoodbets for this prestigious event that celebrates sport, entertainment, and community," said Max Niehusen, CEO of Booming Games. "Booming Games has always been committed to delivering exceptional entertainment experiences, and this collaboration allows us to connect with players in a vibrant setting while showcasing our innovative portfolio."

Building Bridges in the African Market

For Booming Games, this partnership transcends a mere marketing move; it represents a strategic step towards strengthening their bonds with the African gaming market. Solomon Godwin, Head of Africa at Booming Games, emphasized the significance of this collaboration in enhancing their presence in the region. "Durban Horse Racing is more than a sporting event; it’s a cultural celebration in Africa, and we are proud to be part of it alongside Hollywoodbets. This partnership underscores our commitment to the African market as we continue to expand our footprint on the continent," Godwin noted.Meanwhile, Hollywoodbets sees this collaboration as a seamless match with their vision of delivering innovative and customer-centric entertainment experiences. Wayde Dorkin, Head of Product at Hollywoodbets, mentioned, "We are delighted to welcome Booming Games as a partner for the Hollywoodbets Durban July. As South Africa’s leading sports betting operator, we value partnerships that enhance our customer experience and bring fresh, engaging content to our audience. This collaboration aligns with our mission of innovation and entertainment while celebrating the spirit of racing in our home city."As the Durban July draws near, the cooperative endeavor between Booming Games and Hollywoodbets promises to introduce a new dimension of excitement to an already legendary event, fusing tradition with technology in a grand celebration of sport, culture, and community. Source: “Booming Games Teams Up With Hollywoodbets as Activation Partner for the Iconic Hollywoodbets Durban July”, Press Release. Jul 2, 2025. By GamesAndCasino