BGaming's First TRUE WAYS Conference: A Virtual Triumph

On June 4, 2025, BGaming, an emerging name in the iGaming industry, initiated its first-ever TRUE WAYS conference. This groundbreaking virtual event was conceptualized to showcase authentic discussions and provide meaningful case studies from notable industry figures. Set to run for three comprehensive hours from 3:00 PM to 6:00 PM CET, the conference attracted a significant audience, with over 1,500 registrants. Out of these, more than 400 participants logged in live, almost half being executives in the field. The event witnessed varying levels of attendance throughout its duration, peaking at 150 to 200 active viewers during streaming sessions. This indicates a robust engagement level, establishing BGaming's venture into virtual conferences on a highly positive note. TRUE WAYS stood apart from other industry events by focusing on genuine dialogue and collective learning rather than promotional content. It was curated as an open-access and insightful platform tailored to foster honest conversations about the iGaming industry's challenges and triumphs, emphasizing BGaming’s ethos of promoting industry-wide cooperation.

Exploring New Frontiers in iGaming: Africa and Asia

The conference featured numerous discussions poised to interest stakeholders keen on global expansion, particularly focusing on promising regions such as Africa and Asia. Dmitry Belianin from the Belianin Group elaborated on the tremendous potential held by Africa in the iGaming domain. Highlighting the mobile-centric audience, he projected significant growth figures for 2024 with South Africa reaching a Gross Gaming Revenue (GGR) of $3.5 billion, Nigeria $1.1 billion, and Kenya $755 million. Building on this, Sasha Boerma from Split The Pot underscored the criticality of cultural relevance when approaching African markets. She emphasized the imperative of a localized strategic approach, suggesting enterprises must "go local to grow", by implementing tailored strategies, establishing regional teams, and employing traditional offline marketing methods. As the attention shifted towards Asia, Ataur Rosul Abeer from Slotegrator delved into emerging opportunities within the fast-paced environments of India, Bangladesh, and Vietnam. He pointed out a marked user inclination towards sports betting, live gaming, and new-age crash mechanics. Furthermore, he noted global trends gaining traction like fantasy sports and simplified, user-friendly game formats.

Strategies and Tools for Market Expansion and Success

BGaming's Chief Marketing Officer, Kate Puteiko, spoke on the necessity of designing visibility strategies and systems grounded in practical use cases. She encouraged developers to craft tools dedicated to ensuring success beyond mere initial acquisition of players. Additionally, Kate Romanenko, head of commercial at Kendoo, offered data-centric insights into optimizing lobby layouts, underscoring the benefits of leveraging game performance metrics, competitive assessments, and third-party market studies to enhance content delivery strategies. Apart from the core sessions, the conference also had valuable contributions from Yaroslav Babych of ZM Team, Shahar Attias from Hybrid Interaction, Ivan Bilash of SOFTSWISS, and Brand & Marketing Consultant Marija Hammon. This diversity of thought provided a well-rounded perspective into the evolving iGaming ecosphere. For those unable to attend the live sessions, BGaming has made all recordings accessible through their official landing page, ensuring that the event serves as an ongoing resource for industry professionals eager to stay abreast of the latest advancements. Source: “BGaming Completes Inaugural TRUE WAYS Online Conference”, Press Release. Jun 16, 2025. By GamesAndCasino