BGaming and A7MA Collaborate to Support São Paulo Artists

In an effort to bolster its corporate social responsibility (CSR) initiatives, BGaming, a prominent name in the iGaming sector, has partnered with São Paulo's esteemed A7MA Art Institute. This collaboration aims to promote local artistic talent, strengthen community relations, and stimulate cultural integration through artistic engagement. Known for its modern and street cultural focus, the A7MA Art Institute serves as an influential gallery and artistic hub in São Paulo. This venture builds on last year’s project between BGaming and A7MA and now extends into a comprehensive CSR program. The initiative titled 'When Art Meets Gaming' has placed a spotlight on artistic expression at dominant gaming events, with A7MA’s vision being prominently featured.

Artistry and Gaming at the Heart of BiS SiGMA Americas

A significant component of this partnership is the BiS SiGMA Americas exhibition. In a captivating display of art, two artists from A7MA will showcase their work at BGaming's stand N80. One artist will offer a fresh perspective on the well-loved 'Elvis Frog in Vegas' character, while another will introduce imaginative modifications that highlight their unique artistic approach. Furthermore, a distinctive graffiti design, crafted by A7MA's creative team, will form the central visual theme for BGaming's exhibition in São Paulo. This design embodies the lively essence of Brazilian street art and bridges the spheres of gaming and modern art. Attendees of BiS SiGMA Americas can experience these artistic displays firsthand. Moreover, BGaming has engaged four talented artists from A7MA to create bespoke designs, showcased on limited-edition posters and postcards accessible to clients and visitors. These artworks merge local cultural influences with gaming motifs and singular artistic flair, reflecting BGaming's dedication to honoring and nurturing local creativity.

Fostering Artistic Growth Through Exhibition Sponsorship

In addition to the exhibition, BGaming is enhancing its CSR mission by sponsoring an art display at the A7MA Gallery, scheduled from March 22 to April 17. This project elevates exposure for local artists in São Paulo, reinforcing the vital role of art in community betterment. Many of these artists are also educators, cultivating young talent and enriching the city's artistic environment. Kate Puteiko, CMO at BGaming, elaborated: "At BGaming, we want to push the boundaries and change how people perceive the iGaming industry. Through our 'Art Meets Gaming' project, we continue to highlight the importance of art in local communities and the crucial roles artists play in developing local cultures. A7MA has been an absolute inspiration to work with, and we can't wait for everyone at BiS SiGMA Americas to see the result. Beyond the art itself, this collaboration allows us to make a real difference. By supporting local artists and launching charitable initiatives, we're demonstrating that iGaming can be a force for positive change within the community." Marcos Ramos Enivo, Co-Founder and Artist at A7MA Art Institute, commented: "We believe that supporting urban artists worldwide, especially those emerging from São Paulo, is essential for the growth of contemporary art. By creating spaces that give these artists visibility, we not only foster local culture but also offer a new perspective on how people see and interact with the city. We are immensely grateful for BGaming’s continuous support of the A7MA Art Institute. This partnership has allowed us to keep bringing color and life to the city in a creative way, positively impacting the daily lives of countless people." This initiative stands as a testament to the role of the iGaming industry in actively contributing to cultural projects while providing for the community. Through this sustained partnership, BGaming remains committed to supporting local talent and enhancing the synergy between gaming and modern artistry. Source: BGaming Launches a CSR Art Project in Brazil, BGaming press release, March 10, 2025. By GamesAndCasino