BF Gaming Signs Deal Becoming a Part of Oryx Hub to Extend Market Reach

Game developer, BF Games, has entered into a content partnership with aggregator Oryx which will see the developer’s extensive catalog of games, including slots and bingo, become available to all Oryx customers.

This is a big step for the developer as Oryx has a presence in many countries including the UK, Spain and Eastern European countries like Croatia and Serbia.

With such a wide range of regulated markets the content aggregator is poised to deliver the supplier’s selection, including games like recent releases Bonnie and Clyde, Aztec Adventure, and Taste of China along with classics like Cold as Ice, Dragon’s Power, and Golden Chance, to a wide audience of operators and punters.

Claudia Melcaru, Head of Business Development at BF Games, said:

“This partnership is a strategic step for both parties given ORYX’s strong market presence in central Europe, where our games have a proven record of high performance.

“ORYX’s ability to provide quick and easy access to content will boost our exposure with leading operators and we look forward to working together to deliver our best performing games to a wider audience.”

Commenting on the partnership for the content aggregator, Matevz Mazij, the Managing Director, stressed how valuable the developer’s catalog will be to their offering and how thrilled they are to be able to provide access to these new games through their network and in many online casinos.

“The developer’s titles have proven success in appealing to a diverse audience and will serve as a strategic advantage as we look to further develop our market presence in Europe and expand our footprint in emerging regulated markets,” he concluded.

This partnership will allow both companies to access more of the global igaming market, especially the recently very lucrative and attractive Eastern European countries where iGaming has been liberalized and regulated.

The aggregator’s Hub offering is geared toward helping operators implement and run games in an easier way by enabling content aggregation, product integration, and a smart marketing platform.

All of this is possible…

…thanks to how scalable and robust the solution is.

For the developer, this is another in a series of important agreements that will let them expand their market influence and put their games in front of as many global punter eyes as possible.

To that end, they have also signed a deal with Softgamings to further extend their reach.

About the Companies

Oryx is a game aggregator that operates a platform featuring many different providers. Their platform is used by various operators around the world to easily implement and manage their selection of games.

BF Gaming was founded in 2013, right on the cusp of the mobile gaming revolution. Their portfolio features around 50 high-quality and mobile-friendly games.

Source: “BF Games live on ORYX Hub platform”. iGaming Business. October 1, 2019. 

By Nikola Djordjevic