BetGames Introduces Advanced AI Casino Design Tool

BetGames has recently unveiled its groundbreaking AI-powered Casino Designer, a state-of-the-art tool designed to give casino operators unrivaled control over the visual aspects of their gaming offerings. This innovative technology leverages a generative AI engine to facilitate the creation and real-time deployment of bespoke casino environments. As competition within the gaming industry intensifies, distinguishing brands through unique gaming environments has become crucial. BetGames' new tool is set to revolutionize how gaming visuals are managed, providing operators with a means to stand out in the market.

Empowering Operators with Customization Capabilities

The Casino Designer tool equips partners with the ability to create custom gaming environments effortlessly. Operators can utilize their own branding materials, select from an existing design library, or even produce fresh visuals via AI prompts. This functionality is accessible through a user-friendly back-office system, enabling immediate adjustments to backgrounds, logos, thumbnails, and other graphic elements without needing external approvals. A key advantage of this platform is the elimination of delays typically caused by the need for third-party sign-offs, empowering operators to swiftly modify designs in response to player feedback or regional marketing strategies. Live preview features enable instantaneous assessment of changes, ensuring they can be enacted and reviewed without delay. Designed with ease-of-use at its core, the Casino Designer requires no specialized design expertise. Operators can handle all visual modifications through a centralized back-office interface, where they can upload assets and manage design settings. This simplicity does not compromise on capability, as it supports chromakey and non-chromakey table options, allowing for comprehensive customization across various angles and adding control over audio settings and thumbnails.

Strategic Integration and Future Expansion

Initially, BetGames has integrated this potent customization tool with their Live Roulette product, setting the stage for broader application. The subsequent integration will occur with the Skyward Deluxe crash game, marking the first RNG title to adopt the tool. BetGames is committed to extending this functionality to additional live dealer and RNG games by 2026, aiming to unify the customization experience across their offerings. With this strategic rollout, BetGames seeks to deliver a cohesive branding experience across casino platforms, allowing operators to regularly refresh content while ensuring alignment with local market themes. Ian Catchick, BetGames' Chief Product and Business Development Officer, expressed the significance of this development, saying, "The launch of Casino Designer represents a major milestone for BetGames, and the industry as a whole, as we look to power the next generation of content localisation. This innovative new tool gives our partners total control, allowing them to amend and publish designs multiple times a day if they wish. Even without dedicated design resources, quick changes can be made in seconds using the first-class AI engine, which creates imagery from very simple prompts." BetGames positions their Casino Designer as an essential step towards more profound localization and expedited visual updates, granting casino operators unprecedented autonomy over how their gaming products are presented to players. Source: “BetGames revolutionises content customisation with first-to-market AI-powered Casino Designer”, igamingbusiness.com, February 2, 2026 By GamesAndCasino