BETER Makes Waves in Colorado with Dynamic Betting Debut

BETER, a leading provider of fast-betting content and data for sports and esports, has made significant strides by gaining regulatory approval to operate within Colorado's gaming landscape. This regulatory nod comes in the form of a Vendor Minor Licence, awarded by the Colorado Division of Gaming. As a result, BETERS's advanced offerings, including live streams and essential data, are now available to licensed sportsbook platforms across the state, enhancing the betting experience for users. This strategic entry into Colorado heralds the launch of BETER's renowned ESportsBattle series, spotlighting intense eFootball and eBasketball matchups. The excitement doesn't stop there; the popular Setka Cup table tennis tournaments will also debut on bet365's Colorado-facing platform. Remarkably, this initiative marks the first time U.S.-based sports enthusiasts can engage in the thrilling ESportsBattle competitions, setting a new benchmark for interactive gaming experiences.

Strategic Expansion and Innovations Propel BETER Forward

The move into Colorado signifies the second major step for BETER in the U.S. market, following the company's earlier achievement of securing Vendor Registration from the New Jersey Division of Gaming Enforcement (DGE), which allowed the Setka Cup to make its debut there. BETER's presence in the U.S. is distinguished by a specialty in delivering relentless live sports and esports content, covering approximately 700,000 thrilling events annually. These events are characterized by the provision of real-time data, rapid odds calculations, and up to 50 diverse betting markets, bolstered by an impressive average operator margin exceeding 7.5%. Gal Ehrlich, CEO of BETER, emphasized the significance of this development, noting, "This is another milestone moment for BETER as we continue to expand our presence across the United States, a market where we see huge demand for our next-gen products." He further highlighted the rigorous regulatory standards in the U.S., acknowledging that, "The U.S. is considered one of the most tightly regulated markets in the world, so securing approval in Colorado is a testament to the dedication of our legal team and the outstanding quality of our products, especially in terms of integrity and adherence to the rules of fair play." The strategic cooperation with bet365, a prominent player in the U.S. market, further amplifies this entry's impact, opening up thrilling gaming opportunities for Colorado's sports enthusiasts.

Legal Precision and Market Expansion: The Road Ahead for BETER

BETER's Chief Legal Officer, Valeriia Tarchynska, emphasized that entering the Colorado market is an integral component of the company's expansive U.S. strategy. "It is an important step for BETER, and it aligns with our wider strategy of securing approvals and launching our exclusive products for bettors across all key regulated U.S. states," she stated. Tarchynska also extended gratitude to their legal partners, saying, "As always, I would like to thank our trusted partner, the law firm Blank Rome, for supporting our licensing efforts in Colorado and for their continued work with us as we actively pursue licenses in other U.S. jurisdictions, including such states as North Carolina, Arizona, Indiana, and others." In recent developments, ICONIC21, formerly recognized as BETER Live, has parted ways with BETER, adopting a new independent brand name. As ICONIC21, the entity plans to accelerate the rollout of new features, refine its live gaming offerings, and strengthen its footprint in the dynamic gameshow segment. BETER's strategic moves and expansions reflect their commitment to leading the charge in fast-paced, next-generation betting experiences across regulated markets in the United States, promising an exhilarating journey ahead for both BETER and the bettors they serve. Source: “BETER Receives Vendor Minor Licence in Colorado”, Press Release, October 9, 2025 By GamesAndCasino