BETER and Playtech Join Forces to Advance Esports Betting

In a groundbreaking move for esports enthusiasts, BETER, a leader in sports betting, has formed a strategic partnership with Playtech, a global pioneer in gambling technology. This collaboration allows Playtech's expansive network of operator partners to seamlessly integrate BETER's highly respected ESportsBattle tournaments into their platforms. With access to continuous betting opportunities across thousands of events each month, the partnership aims to satisfy the escalating demand for esports wagering. BETER and Playtech together promise an immersive betting experience marked by around-the-clock events with substantial engagement prospects.

Expansive Event Coverage Enhancing Player Engagement

The primary attraction of this joint venture is BETER's ESportsBattle, featuring a staggering schedule of 35,000 events each month, complete with up to 50 separate betting options per event. This agreement presents Playtech’s operators with an enriched and diversified betting platform. With multiple markets and varied gameplay options, operators can effortlessly keep bettors engaged and entertained. The partnership boasts an average margin of 7.5%, setting a new standard for fast-paced and entertaining esports content. Gal Ehrlich, CEO of BETER, emphasized the significance of working with Playtech, saying, 'This is one of our most important partnerships to date. Playtech is a true giant of the industry, and we are thrilled to be integrating our esports content into its platform for its operator partners to access.' These remarks underscore their common vision and collaborative efforts to expand esports betting offerings to meet the growing interest among audiences. Chuck Robinson, Chief Revenue Officer at BETER, highlighted the strategic advantage this collaboration provides to operators, mentioning, 'This deal with Playtech shows just how important it is for operators to offer a compelling esports betting experience to their players. This is a fast-growing vertical, and our content allows operators to unlock its potential.' Robinson’s statement accentuates the rapid expansion of esports betting, a sector that online platforms cannot overlook if they wish to attract modern audiences. Playtech, leveraging its extensive network, is well-suited to capitalize on this opportunity by incorporating BETER's popular tournaments into its offerings. Yori Arami, VP of Sports Commercial at Playtech, commended BETER's contributions, saying, 'BETER has emerged as one of the leading providers for esports betting content and we are pleased to be able to offer our partners its well-recognized ESportsBattle tournaments. Esports has become a significant vertical in its own right, and operators are increasingly looking to enhance their offerings with more entertaining content and betting experiences.' According to Arami, this integration marks a significant advancement in Playtech's esports strategy by engaging customers in innovative and dynamic ways.

Innovations in Real-Time Data and Strategic Global Expansion

BETER is not only leading in event coverage but is also pioneering innovations in real-time betting data, enhancing viewer engagement with advanced features. Earlier this year, BETER partnered with Grid, a live data provider, to introduce predictive tools such as The Map Winner Prediction Tracker and real-time stats widgets. These novelties offer live insights during games, catering to esports fans who crave interactive and data-rich viewing experiences. This new alliance with Playtech aligns with BETER's broader strategy of global expansion. Recent partnerships have enabled BETER to extend its reach, with successful entries into new territories across Latin America, Africa, and Europe. A notable partnership with Codere made it possible for BETER to introduce esports betting to Spain and Latin America, while a deal with SportyBet facilitated its presence in pivotal African regions. By teaming up with Playtech, BETER is further strengthening its worldwide presence, allowing its advanced esports content to reach an increasingly larger audience of global fans. This partnership exemplifies the modern shift in the gambling sector towards innovative and engaging esports betting experiences, redefining how operators connect with their audience. Source: "BETER and Playtech have entered into a partnership to deliver esports content", beter.co, October 28, 2024. By GamesAndCasino