BETER and Meridianbet Partner for Global Market Growth

BETER, a leading provider of fast-betting content, has announced a strategic alliance with Meridianbet, a prominent online sportsbook operator. This collaboration signifies a significant step in BETER’s mission to broaden its international footprint. As revealed on December 15, 2025, the partnership will introduce BETER's cutting-edge esports and sports fast-betting offerings to Meridianbet’s diverse customer base, spanning both well-established and burgeoning markets worldwide.

Under the terms of this agreement, Meridianbet will incorporate several of BETER’s signature products, including the renowned ESportsBattle tournaments and the dynamic Setka Cup table tennis series. The integration of these products is designed to enhance Meridianbet's live betting options and provide its users with an expansive array of short-format betting opportunities. This move aligns with BETER's strategic goal of meeting increasing global demand for rapid wagering experiences.

Expanding Market Presence and Content

Meridianbet has successfully carved out a substantial market presence across various regions, notably in Eastern Europe and the rapidly growing Latin American market. With this new integration, players located in countries such as Serbia, Bosnia and Herzegovina, Montenegro, and Peru, among others, will now have the opportunity to engage with BETER-facilitated tournaments via the Meridianbet platform.

BETER is known for its robust supply of fast-betting events, orchestrating approximately 700,000 fixtures each year. These events are underscored by 24/7 live streaming capabilities, immediate data delivery, and odds tailored for swift betting rounds. Operators can typically access up to 50 betting markets per event, with many enjoying an average profit margin exceeding 7.5%. From an esports perspective, BETER's offering includes competitions across popular digital sports titles, such as eFootball, eBasketball, eHockey, and eTennis. Additionally, their sports content boasts the Setka Cup table tennis tournaments, the BSKT Cup basketball league, along with padel tennis matches, and comprehensive coverage of international cricket tournaments and leagues. This extensive content enrichment furnishes Meridianbet with a continuous stream of live events, particularly appealing to bettors who favor shorter match durations and frequent betting prospects.

Leadership Insights and Future Prospects

Gal Ehrlich, BETER’s CEO, emphasized the importance of this partnership as a pivotal moment in the company's broader growth strategy. He commented, "BETER has established itself as an in-demand provider of fast-betting content for esports and sports, and we are embarking on rapid expansion to bring our products and experiences to more operators and players than ever before. The deal with Meridianbet is an important step for BETER in our global expansion strategy and bolsters our presence in Europe." These comments reflect BETER's commitment to scaling its operations and advancing its position in the competitive gaming sector.

From Meridianbet’s perspective, this partnership is equally advantageous. Zoran Milosevic, CEO of Meridianbet, remarked, "BETER’s fast-betting content is in a league of its own, and we are thrilled to be offering ESportsBattle and Setka Cup to our players. This is a deal that brings a lot of thrilling content to our players, and that’s what makes it such an important partnership for us." The collaboration is set to enhance both BETER and Meridianbet's offerings, meeting the evolving demands of the market and reinforcing their roles as industry leaders. It stands as a testament to the increasing popularity of fast-betting formats and the businesses' commitment to innovation in wagering experiences. Source: “BETER partners with Meridianbet”, Press Release, December 15, 2025 [https://lcb.org/news/beter-expands-reach-through-meridianbet-content-agreement]. By GamesAndCasino