Amusnet and Novibet's Live Casino Campaign in Greece

Amusnet has embarked on a comprehensive marketing campaign in collaboration with Novibet, focusing on promoting its expanding Live Casino offerings throughout Greece. This initiative, which will run from March to April 2025, aims to increase the visibility of Amusnet's premier live dealer games through a tailored, multichannel approach. The campaign spans across various platforms including social media, YouTube, and digital channels, and extends to partnerships with affiliates and influencers, creating a robust strategy to enhance brand recognition in the competitive Greek iGaming sector.

Highlighting Amusnet's Live Casino Games

The core of this campaign shines a spotlight on Amusnet's most notable Live Casino titles such as Vegas Roulette 500x and Dynamic Roulette 120x, alongside Automatic European Roulette, Dynamic European Roulette, and Onyx Auto Roulette. These games are celebrated for their engaging gameplay, dynamic multipliers, and advanced user features, which are designed to provide players with an immersive and thrilling experience.

Jelena Stankovic, Director of Amusnet Greece, expressed her enthusiasm about the campaign, stating, “With our Live Casino games with Novibet, we are committed to delivering a high-energy, seamless gaming experience powered by state-of-the-art technology to its vast player community. We are excited for the campaign results and further collaboration making a significant impact in the highly competitive Greek iGaming market.”

A Partnership Focused on Innovation and Engagement

The partnership between Amusnet and Novibet is rooted in a mutual commitment to innovation and delivering top-tier player experiences. As part of the campaign, Amusnet is also promoting its Jackpot Cards Bonus Game, a popular feature that enhances player engagement and retention. In this mini-game, players select from 12 cards until they match three suits, with the color of each suit determining the reward level.

The campaign is designed to position Amusnet's Live Casino products as leading offerings by showcasing the depth and innovation of games like Vegas Roulette 500x, which offers a classic live-dealer roulette experience enhanced with multipliers up to 500x. This title includes features such as hot/cold number statistics for the last 500 spins, a re-bet function for the last 15 spins, and a tracker for up to 100 rounds of game history. Similarly, Dynamic Roulette 120x introduces multipliers of 60x, 90x, and 120x that randomly appear to boost win potential, and like Vegas Roulette 500x, it offers advanced statistics, spin history, and access to the Jackpot Cards bonus.

Christoforos Bozatzidis, Chief Marketing Officer of Novibet, commented on the campaign's potential, saying, “We are thrilled to collaborate with Amusnet to bring their innovative Live Casino games to the forefront of the Greek iGaming market. At Novibet, we are dedicated to offering our players immersive experiences, and this campaign aligns perfectly with our mission.

By combining Amusnet's state-of-the-art technology with our extensive reach, we are confident this partnership will elevate engagement and provide our customers with an unbeatable entertainment experience.”

The collaboration between Amusnet and Novibet leverages their global presence and technological capabilities. Amusnet, a leading content provider, operates in over 35 regulated markets and offers more than 300 games, including online slots, table games, and live casino titles, through over 2,000 online operators.

The company, which employs over 800 professionals, has recently expanded into the land-based casino segment as of February 2024. Novibet, established since 2010, has earned a reputation as a premier GameTech operator with offices in Greece, Brazil, Mexico, and Malta.

With a workforce exceeding 1,000 employees, it provides both sports betting and casino content through its proprietary technology, featuring advanced tools like in-house developed cash-out tools, automated settlement, and custom betting algorithms, catering to a wide international audience.

Source: Amusnet and Novibet Kick Off Live Casino Campaign in Greek Market, lcb.org, April 8, 2025.

By GamesAndCasino