Playson Set to Dazzle at ICE London 2020 with New Slot Series Funky Fruits and Promotional Tools


Game developer and casino content provider, Playson, is set to unveil a new series of video slots at the ICE London 2020 exhibition.

This gaming industry expo is one of the largest in the world and visited by over 35,000 people every year.

In addition to that…

…over 600 of the most innovative iGaming companies are expected to exhibit their newest and most interesting products.

For the industry, ICE is an opportunity to present themselves in the best light and strike new business deals.

Funky Fruits

Playson is taking this opportunity as well…

…and they will showcase their newly announced series of slots – the Funky Fruits series.

This new series of games looks to the illustrious past of gambling and innovates on the old concepts with new features and gimmicks.

The first in the series is Red Chilli Wins

In this take on the classic fruit machine, wins are counted both ways – from left to right and right to left.

And that’s not all…

…because winning combination can occur anywhere on the bet line as long as three or more symbols are adjacent.

Finally, there are wild symbols in the form of super-hot chili peppers. They don’t just stand in for any other symbol, though. They can also multiply winnings with x3 or x5 multipliers.

Paring down all the gimmicks and distractions…

…punters are left with a classic-inspired offering with top-notch graphics. It all comes down the essence of video slot action. Hitting that spin button and hoping for a big multiplied win.

More than Just Games

The developer will exhibit more than just games at this year’s ICE. In addition to the new Funky Fruits they will also show off their suite of promotional tools.

These bespoke engagement tools help casino operators improve player experience and retention.

Among them are extra spins, tournaments, and feature trigger.

A new addition are the integration-free jackpots. Mystery, multilevel, and daily jackpots can now simply be switched on by operators while no longer requiring additional back-office integration.


During the expo, visitors will be treated with three separate tournaments spanning the three days of ICE London 2020. With a new game spotlighted each day, stand visitors will get to experience the thrills of slot tournaments while trying their luck.

Blanka Homor, Sales Director at the company, said

“ICE London is a fantastic opportunity for us to introduce new products to the industry’s most well-respected executives, and the ideal chance to underline the quality that we bring to the gaming industry.

“Our new Funky Fruits series has already proved popular with players, and alongside the promotion of our bespoke engagement tools, this year’s event is going to be a very exciting one for Playson.”

This year’s ICE is running from February 4th to 6th and is the place to be for B2B igaming companies.

Visitors will be able to find Playson’s booth at stand N7-110 and see the offerings for themselves as well as participate in the tournaments.

Source: “MEET PLAYSON AT ICE LONDON 2020”Playson. January 14, 2020.

By Nikola Djordjevic