Zynga, the American social media and gaming company that brings the world Farmville and Draw Something, released its half-year earnings this week as well as the company’s plans for 2013. Despite posting disappointing results for the first half of 2012, which it blames on delayed game launches and the poor performance of Draw Something after its acquisition, Zynga is poised to enter the real-money online gaming market.
“We have our first products in development and we intend to release them in markets that are regulated and open subject to our getting licensing,” Zynga CEO Mark Pincus told investors. “The U.S. is obviously an attractive market, but it’s not open, regulated market.”
With its advertising business gathering strength (up over 170% from last year) and a record number of daily and monthly players online, Zynga could in fact be a force to be reckoned with once it launches real-money gambling games. Estimated launch dates are in the early part of 2013.
Read the full an iGaming article for more information.
It’s hard to make money farming these days, even whether it’s in the Corn Belt or in Farmville.In a recent analyst conference call, Zynga’s chief operations officer, David Ko, announced that the company has decided to focus its U.S. endeavors on its social gaming and casual audience core, and not invest in real money online gambling.
The expression is: “If you can’t run with the big dogs, stay on the porch”. Social gaming icon, Zynga, is perfectly happy to do that. Instead entering the race for the existing hardcore gambling market in the United Kingdom, Zynga is ratcheting up its popular social gaming platform to allow for real money exchanges. This “social porch” may be right up Zynga’s alley.
What could be better than a social media game that weaves a complex story element throughout? A social media story game that’s laced with online slot games.
Today, Zynga announced its plans to release “Elite Slots”, which highlights role playing and mini game features as a players progress through the game’s various levels, treasures, and adventures.