Yggdrasil to Supply Betway with Premium Offering


Yggdrasil intends to significantly expand access to its gaming library through a collaboration with well-known online casino and sports betting provider, Betway. According to the agreement, the supplier will provide its portfolio to the operator across various regulated markets, including the United Kingdom, Germany, which recently opened the market to licensed online casinos. The agreement includes games developed by the provider and games produced by third-party studios through the YG Masters program. Also, the games which have Game Engagement Mechanics will also be available to the operator and its large number of players.

Partnering with a Well-Known and Respected Brand

Betway is one of the biggest casino providers in the sector with a strong presence in several international markets. The brand is a sponsor to several of the biggest sports organizations, including the famous West Ham United. At the beginning of 2021, Yggdrasil announced a similar collaboration with Lightning Box studio, which is now part of Scientific Games.

Andrew Pegler, Director of Commercial Operations at Yggdrasil, said:“Betway is a hugely recognizable brand and we’re delighted to partner with them across numerous regulated markets. Our engaging slots offer players a highly immersive gaming experience and we are confident our best-in-class games will resonate well with Betway’s customers.

Paul Adkins, Marketing and Operations Director at Betway, said:“Yggdrasil’s products have long stood out in the market for their impressive and engaging designs, and we’re delighted to be able to offer them to our customers. With a comprehensive roadmap of exciting games, features and tools, we’re extremely excited about this partnership and look forward to a close working relationship together.”

About the Supplier

Yggdrasil Gaming is a provider specializing in developing amazing games for online casino providers and its players. This company has had a great impact on the iGaming industry and the growth of the industry, especially through the creation of immersive and entertaining slots. This allows players to enjoy content from different devices and platforms. The brand offers exceptional and innovative online gaming solutions for game providers around the world. The company's portfolio of games continues to grow and is one of the most recognized in the industry. This gaming provider was founded in 2013 and has supplied gaming products to some of the largest online casino studios in the world over the years, and its work has gained recognition. In 2018, it received the EGR B2B award for their innovation, and in 2017, was named Slot Machine Provider and Innovator of the Year.

Source: “Yggdrasil signs content supply deal with leading operator Betway”. Yggdrasil Gaming. September 6, 2021.

By Ivan Stefanovic