YG Masters Programme Has A New Member with True Lab Joining in


The rapidly growing YG Masters programme by Yggdrasil is getting a new member – innovative game studio True Lab. The brand will gain access to the supplier’s game-changing GATI standardization technology as its go-to market interface to realize its global business strategy.

True Lab joins a host of the world’s most innovative independent studios and game developers on the award-winning YG Masters programme. This program has seen partners designing, developing and distribution of the best performing content using Yggdrasil’s proven technology and global network.

What Is GATI?

GATI is a preconfigured, regulation-ready development toolkit. It enables studios and gaming software providers usage of a standardized technology solution to develop and distribute releases anywhere in the world.

This means...

...YG Masters partners can source, build, distribute content and crucially accelerate global reach, finding new ways to increase revenues, all using one standardized interface. All Yggdrasil partners who are integrated to GATI are able to cross-sell their games to any of its global franchisees.

This unique model enables brands to rapidly scale distribution and boost revenue opportunities, at the same time as developing completely new ways of working and collaborating. In a nutshell, GATI is the enabler of the developer’s Decentralised Aggregation Network (DAN).

Both Sides Excited

As an MGA-licensed iGaming provider within the True Flip group...

True Lab is providing its growing network of leading brands with innovative HTML5 mobile-friendly titles that contain unique math and original gameplay. Amongst its latest multi-channel releases are:

  • Victoria Wild, a multi-location game with a x20,000 max win
  • Startup Valley that enables players to gain experience points within the bonus game
  • Mining Factory who became an instant hit amongst the players

Partnering up with such esteemed name in the gambling industry is very beneficial to the studio, according to Vasily Polynov, Chief Business Development Officer at the innovative game studio, who said:

We are very excited with this partnership, which puts True Lab’s stunning and innovative new games together with Yggdrasil’s world-class YG Masters programme. Integration through their standardized GATI technology will give us an opportunity to scale our business operations in a very effective manner.

True Lab aims to grow across a variety of regulated markets this year, and GATI is the ultimate tool and interface that will enable access to Yggdrasil’s regulatory markets through a single integration. With our first partner product almost ready, we’re looking forward to hitting many lobbies in the near feature.”

Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil, also expressed the brand’s enthusiasm about pairing up with innovative gaming studio, just weeks after closing a deal with Flow Gaming.

 “I’m thrilled to welcome our new partners True Lab to our flagship YG Masters programme, powered by the revolutionary GATI technology.

True Lab has shown great promise with their recent games and their roadmap is packed with exciting content that will deliver all the thrills and excitement players are looking for. It’s going to be fantastic to see them being integrated with GATI, commercialize their roadmap and help them achieve their global growth ambitions," commented McCarthy.

Source: “True Lab joins Yggdrasil’s Flagship YG Masters programme”. Yggdrasil Gaming. May 7, 2020.

By Kristina Vujadinovic