William Hill Strikes Again; Signs Deal With Las Vegas Plaza Casino

UK’s largest bookmaker, William Hill, has agreed to a long-term deal with the Plaza Hotel and Casino in Las Vegas. What may seem like a notch on the belt of this sports book giant could mean the start of a needed transformation in downtown Las Vegas.

As a result of William Hill’s new involvement, major renovations to the downtown Las Vegas hotel and casino are in the works. New video displays, new seating, and a complete lounge redesign are just some of the improvements. Plaza customers will also have access to William Hill’s mobile sports wagering app, the only mobile application approved in Nevada for the iPhone, iPad, and other devices.

“Our customers have come to expect a high level of customer service,” said Tony Santo, president of Play LV, which operates the Plaza. “The commitment of William Hill to cutting-edge technology will only improve our customers’ experience.”

This is the latest acquisition in Hill’s sports book empire. At the end of June 2012 he acquired several key US racing and sportsbook companies, namely American Wagering, Brandywine Bookmaking, and specific assets of Sierra Developments. The cost: $49 million. William Hill intends to use the Brandywine Bookmaking acquisition in his Plaza sports book redevelopment, expanding the relationship between the two entities.

The Plaza Hotel and Casino completed other major renovations in 2011, improving the historical ambiance and style that has set its scene for over 40 years.