In the United Kingdom, the online gambling market has seen a bit of a chokehold put on it after regulations and licensing changed over the past couple of years. One of the major effects on the industry was that there aren't very many large online sports betting operations going, and that means that when a company like Unibet is looking to expand their market reach in the UK, they don't have many options for acquisitions. This is part of the reason why they went for the Stan James online operation.
Details on the Purchase
This purchase was for £19 million, and it includes all rights to the Stan James brand. This brand is extremely important because it has a long history due to land-based operations, and it also gives them access to a ton of resources and players that Unibet wouldn't have been able to reach otherwise. In short, it's a very strong move for taking over a larger portion of the sports betting and horse racing market for Internet betting in the United Kingdom.
Unibet Takeover Style
Unibet has been expanding and seeing a lot of growth over the past few years, and this purchase of Stan James online is a direct result of that growth. They want to be picking up larger and larger pieces of the market, and to do so, it's more efficient to purchase some companies than to try to fight them out over market share. In this case, they have purchased access to tons of punters from the UK, and this puts them in an immediate position of strength in this part of the country.
Unibet offers sports betting, and they also offer an online casino that's been around since 2003. They have a ton of experience and longevity in this business, and that's one of the reasons why they have been able to build up such a reputable and trustworthy brand. They are known for their fast, reliable payouts and for offering players a wide range of games and promotions. In the sports betting space, they always have good odds compared to the industry average, and they give people a lot of different sports and events to bet on.