• Unibet Buys Bookmaker Stan James Online Operations

    19 July 2015

    Contractunibetstanjames

    In the United Kingdom, the online gambling market has seen a bit of a chokehold put on it after regulations and licensing changed over the past couple of years. One of the major effects on the industry was that there aren't very many large online sports betting operations going, and that means that when a company like Unibet is looking to expand their market reach in the UK, they don't have many options for acquisitions. This is part of the reason why they went for the Stan James online operation.

    Details on the Purchase

    This purchase was for £19 million, and it includes all rights to the Stan James brand. This brand is extremely important because it has a long history due to land-based operations, and it also gives them access to a ton of resources and players that Unibet wouldn't have been able to reach otherwise. In short, it's a very strong move for taking over a larger portion of the sports betting and horse racing market for Internet betting in the United Kingdom.

    Unibet Takeover Style

    Unibet has been expanding and seeing a lot of growth over the past few years, and this purchase of Stan James online is a direct result of that growth. They want to be picking up larger and larger pieces of the market, and to do so, it's more efficient to purchase some companies than to try to fight them out over market share. In this case, they have purchased access to tons of punters from the UK, and this puts them in an immediate position of strength in this part of the country.

    Unibet offers sports betting, and they also offer an online casino that's been around since 2003. They have a ton of experience and longevity in this business, and that's one of the reasons why they have been able to build up such a reputable and trustworthy brand. They are known for their fast, reliable payouts and for offering players a wide range of games and promotions. In the sports betting space, they always have good odds compared to the industry average, and they give people a lot of different sports and events to bet on.

    Related News

    • 11 January 2018

      Habanero To Expand Footprint With Deployment In Italy

      Part of Habanero's targeted Western European expansion plan for 2018 includes a push into the Italian gaming market. All of the developer's state-of-the-art casino game content created over the last two years has already been certified to meet the requirements of the Italian regulatory body, AAMS (Amministrazione Autonoma dei Monopoli di Stato – Autonomous Administration of the State Monopolies). 33 Games to be Released in 1st Tranche

      Read full article
    • 11 January 2018

      Betsoft Games to be Handled by BtoBet's AI Learning Machine

      Betsoft Gaming has announced a deal with tech firm BtoBet that will see their entire suite of games become available in BtoBet's target markets for the products in Latin America, Europe, and Africa. Hundreds of multi-software online casinos already carry Betsoft games that players are familiar with due to the developer's pioneering work with interactive 3D slot and other game elements.

      Read full article
    • 05 January 2018

      Digitain - 1X2 Network Ink Distribution Deal

      Yerevan, Armenia platform and white label provider, Digitain has inked a deal to include 1x2 Network's virtual sports, slots, and table games in their product offering alongside well-known names such as Microgaming, Betsoft, Playson, and Evolution Gaming. The deal will see 1x2 Network's entire portfolio become available to Digitain's B2B customers for multi-channel distribution on the Digitain Gaming Platform that offers operators plug-in Casino and Sportsbook modules. 

      Read full article