If you look at how the online casino software world has changed over the past couple of decades, you'll see one major shift that's happened slowly over time. However, this change has come to completely redefine how online casino software is handled. William Hill has recently added the OGS platform by NYX Gaming, and this is a perfect example of this paradigm shift in action.
A Shift in Perspective and Approach
Here's how this shift works. In the beginning, an individual software company like Microgaming would set up an exclusive contract with an operator so that they were only running games from that one provider. Later on, companies like NYX came along and created platforms like their OGS that included games from several different software providers (often smaller companies). This allowed a completely different way of bringing new content into the fold for providers like William Hill, and the advantages of this type of platform are what they're banking on in this deal.
About the OGS Platform
Here's the main advantage of the OGS platform: You get a wider selection of games from a larger number of individual developers, and this leads to a high-quality experience no matter what kind of slots or other games you prefer to play. Because the games are curated on an individual basis for inclusion in a platform like this, it puts William Hill in a situation where they know they aren't getting any "filler" content purely for the purposes of boosting the number of games that they have. In short, it's an example of quality over quantity, and that's exactly what they need to be competitive in today's market.
William Hill Continues to Evolve
Something a lot of people don't realize is that William Hill probably has more experience with gambling than any other company operating in the online gambling space right now, period. They have between seven and eight decades of experience dealing with the gambling business, and they've been able to stay running and so popular for this long by always pulling new ideas into the fold when they make sense. This has kept them up to date, and it shows why they're able to dominate in the online space like they do.