The global online baccarat market is expected to grow by 7.2% until 2028

A recent World Metrics report showed that the global market volume for online baccarat was set to grow by 7.2% in the next four years. Countries like Macau have already seen the burgeoning influence of the game, with baccarat accounting for over 88% of the country’s gambling revenue. It accounts for over 50% of the gaming revenue in Las Vegas. Why is the game gaining more popularity? You may ask.

Although many historians dispute when the game was invented, most agree that it had a considerable following among the French nobility by the 19th century. It was during this time that versions like Baccarat Banque came up. Fast-forward to the 21st century, internet advancements have made it possible to access the game conveniently, adding to its popularity.

More reasons for the game’s popularity

Anyone can play baccarat after watching some rounds, especially because the game is more luck-based. Unlike other table games like poker, baccarat is simple and doesn’t require a lot of research and learning.

It all begins by adapting the baccarat strategy that works well for you. If you are stranded on the available options, you can consider the Martingale, Paroli and Fibonacci systems, among many others. However, these strategies do not guarantee success; they only enhance the gaming experience.

Another reason baccarat has continued to attract the attention of millions of fans is the rise of live games. Customers across different sectors have shown growing preferences for real-time interactions as the world becomes more interconnected. In fact, Clootrack stated that businesses that adopted real-time customer experiences were more likely to retain 55% more customers than those that didn’t. It’s no wonder operators have been integrating live baccarat games in their product portfolios, which has only resulted in an increased number of players.

The role of pop culture

Baccarat in film

You can’t ignore the role of pop culture when talking about the popularity of this casino game. Perhaps you’ve heard about James Bond, a fictional movie spy created by Ian Fleming. Bond plays the chemin-de-fer version in various films, including the 1953 Casino Royale, which follows the story of Bond’s interactions with SMERSH trade union operative Le Chiffre.

Some audiences also encountered baccarat for the first time after watching Rush Hour 3, a 2007 film directed by Brett Ratner and written by Jeff Nathanson. In the film, the main characters are separated for several years, and later, they reconnect at a Parisian casino, engaging in a baccarat game. In another instance, one of the characters seems to be confused regarding the game’s rules, as he thinks that he’s playing blackjack instead of baccarat.

Baccarat in music videos

If you keep a keen eye on the pop music industry, you probably have seen the game in different music videos. Do you remember Material Girl, Madonna’s 1985 song? Well, if you don’t, it actually was the first music video to feature baccarat. Madonna dresses like the late Marilyn Monroe in different scenes and is seen playing the game.

Another song that featured this game about a decade and a half ago is Waking Up in Vegas by Katy Perry. The video shows Perry playing baccarat, among other casino games, until she runs out of cash. You can imagine how many people were exposed to baccarat through the song after it reached about 2.3 million in the US alone by January 2015.

Baccarat among high rollers

Some experts actually believe that baccarat is the most popular game among high rollers, who seek to wager large sums of money. In response, many land-based providers often include baccarat tables in exclusive VIP rooms to cater to those who love exclusive experiences.

Did you know that offering exclusive experiences could increase the likelihood of 58% of shoppers transacting with your business, according to SheerID research? And as if that’s not enough, such experiences can retain 82% of customers. In an industry where competition is the order of the day, offering exclusive casino experiences has become one of the many ways of attracting and retaining players.

Some players view playing in luxurious casinos or private venues as a symbol of affluence. And since several players associate baccarat with high stakes and exclusivity, a considerable population of the rich have also been enrolling in the game. You actually don’t want to visit an elite gambling establishment and miss this game, especially if you favor such luxurious experiences.

Conclusion

Well, as you can see, baccarat’s popularity doesn't seem to get any lower as the days go by. Thanks to its simplistic nature, the game has been able to maintain its dominance for more than two centuries.

And now that technology has advanced, accessing the game has become even more convenient. As if that’s not enough, pop culture sectors like film and music have only made this game more popular among different cultures. More content creators are adding baccarat symbols to their creations, which may result in the further popularity of the game, just like World Metrics predicted.

By GamesAndCasino