Soft2bet, the Nikosia-headquartered platform provider, has entered into an agreement with PartnerMatrix to improve customer acquisition tools, primarily for its brands and sports betting partners.
The PartnerMatrix agent management system has already been implemented in the provider’s network, which will allow different brands of the group to expand their client base through the use of agent networks.
These custom networks will aim at millions offline players who are not yet familiar with Soft2bet's premium casino and sports betting offerings, while a group of operators will be able to control acquisition risk through time management tools.
In recent years, the provider has achieved great success with its sports betting brands, with companies like Rabona and CampoBet casino operator using the latest tools to draw new players across different regions.
Accessing Global Audience
Boris Chaikin, CEO of Soft2bet, said: “Our sports betting platform and brands have gone from strength to strength of late, attracting thousands of new users every month. This deal with PartnerMatrix will allow us to build on this momentum with access to a much broader global audience. The Agent Management System has proven its credentials as a driver of acquisition and we’re looking forward to reaping the benefits of greater traffic coming through our various points of sale in the coming months.”
Levon Nikoghosyan, CEO of PartnerMatrix, added:“We pride ourselves at PartnerMatrix on having solutions across a number of channels, for operators and networks of all needs, and this partnership with Soft2bet demonstrates just that. We’re looking forward to assist with Soft2bet’s ambitious growth strategy, with our agent system the ideal solution for a multi-brand group looking for additional marketing resource.”
More About the Company
Soft2bet, casino and sports betting provider, quickly stands out in the gambling market and became one of the leading operators and providers of online gambling platforms.
The company was founded in 2017, and in just a few years, the brand's software platform has rapidly grown from a small team of 10 people to over 200 workers. It has headquarters in Bulgaria, Malta, Cyprus, Ukraine and they are a respected and well-known recognized brand around the globe.
The company's lobby currently contains 15 unique casinos and they constantly update new designs and features into the games every month. It is a developer which provides thousands of games from award-winning and industry acknowledged casino game providers such as Play'n GO and NetEnt.
Source: “Soft2Bet partners with PartnerMatrix to boost sportsbook acquisition”. Soft2Bet. November 5, 2020.