• Self-Regulation Could Head Off Government Intervention in Sweden

    16 October 2015

    Swedish self regulation

    There are pros and cons when it comes to government regulation. One of the main pros is that the players get taken care of in better ways with fewer chances for companies to take advantage of them. However, there are also cons like the simple fact that government regulations can often overshoot the mark and paralyze the industry instead of keeping it safe. Companies in Sweden understand that on a major level, and they've begun certain amounts of self-regulation to try to keep this from happening.

    Swedish Online Gambling Regulation

    Ever since the European Commission sued Sweden a few years ago, we've started to see a gradual process of increased regulation in this particular country. However, we're also seeing that the government regulator Lotteriinspektionen has been far from cooperative with media outlets when it comes to advertisements that are not for the Svenska Spel state-backed monopoly. That monopoly will soon be taken apart by new regulation, but media outlets are weary that they'll get shot down.

    Along these lines, they're starting to work together in a pre-emptive move to try to keep new government regulations for online gambling advertising from getting out of hand. The basic idea is that they're going to follow a self-published ten-point guide that will keep them advertising responsibly, and this helps to avoid any excuses that the government might come up with (typically something along the lines of ethics violations) to restrict the industry. Media companies can make a lot of money providing advertising for the upcoming regulated online gambling industry, and they have to protect that money from government intervention and over-regulation.

    Will This Approach Work?

    It's not certain that this approach will work at all, but it's really their best shot at this point. Certain parts of the Swedish government, including Lotteriinspektionen, have acted very irritated about the pressure from the European Commission when it comes to regulating this industry because of the money they were getting from the government-backed monopoly Svenska Spel. Along these lines, they could end up retaliating by limiting the advertising opportunities for the licensees that eventually come out of this new regulatory structure. We'll have to see what happens, but we hope that the advertising standards aren't paralyzing because that hurts the companies, the government (in the form of revenues), and the players as well.

    Related News

    • 23 May 2020

      Shine A Light At Tsars Casino – A Brand New Online Gaming Venue

      With so many online gaming venues, players must have a hard time deciding which one to pick. Now that task is even harder because the new Tsars Casino is on the market and it looks quite dashing. Besides its stunning presentation... …lays the big portfolio full of various entertainment options. Its promotion section is also the talk of the town since it is quite impressive with its numerous incentives. A wide assortment of banking methods...

      Read full article
    • 01 May 2020

      Billy Spins is One of the Hot New Upcoming Casinos

      There’s a new star rising on the iGaming sky – Billy Spins casino. With an interesting design, it has a lot to offer. Starting with a great promotion section to its strong game portfolio, it provides a variety of entertainment options. A Sister Site to the Award-Winning Platform The team behind Billy Spins is responsible for developing one of the leading bingo casinos – Bingo Billy.

      Read full article
    • 26 April 2020

      Go Down Under with New Play Croco Casino Powered By RTG

      Another online casino powered by the renowned Real Time Gaming (RTG) platform is ready to be introduced to players – Play Croco. The Australian players will be particularly excited by this venue since it boasts great graphics synonymous with the land Down Under. A cartoonish crocodile is there to greet punters and follow them on the tour around the site. With a unique theme and stylish design, it is very appealing to the eye. Equally appealing... ...

      Read full article