Playtech Expands its Presence in North American Market


As part of Playtech's Canadian entry, the gambling technology company has launched multiple partnerships in Ontario. The company's full platform went live on the first day of market opening last week, and it stated that it will be announcing a further wave of partnerships in Ontario in the coming weeks. Ontario is North America's newest regulated market after the Gaming Commission of Ontario granted licenses to several suppliers. The developer’s launch in this region is part of its larger strategy to expand its North American presence. The company is already operational in New Jersey and is planning to enter other states as it regulates online gambling.

Responsible Gambling Framework

The Ontario government has announced a new regulatory framework that will raise the standards in several areas. The new framework will require clear policies and procedures to identify, prevent, and minimize risks of gambling-related harm, as well as mechanisms to monitor player risk profiles. Playtech has extensive experience in supporting responsible gambling initiatives and has previously been active in Ontario through its work with the Ontario Lottery and Gaming Corporation.

Playtech is committed to providing a responsible gambling experience for players and they are excited about working with partners to provide a safe, fun, and responsible gaming experience for all players!

Shimon Akad, COO at Playtech, said: “This is a significant market in size and a major milestone for Playtech in North America. We are thrilled to have launched with multiple licensees on day one and we are looking forward to continuing to launch with more of our partners in the coming days. We also expect Ontario to be at the forefront of responsible gambling, where our technology and ability through artificial intelligence to analyze certain player behavior will be particularly relevant and important.”

iGaming Pioneer

Playtech has only been around since 1999 and they have quickly become one of the most well-respected names in the online gaming industry. Its experience and deep knowledge of casino software and games development is unrivaled, and its products are used by some of the biggest names in the business. From online slots and bingo to online poker and scratch cards, the supplier has a product for every type of casino game. With its cutting-edge design and multimedia capabilities, its products are always at the forefront of the latest gaming trends. With such a strong track record, it's no wonder it is considered the world's leading casino provider.

Source: “Playtech launches new Ontario partnerships following regulation”. Playtech. April 12, 2022

By Ivan Stefanovic