• Playtech Continues Casual Games Market Push

    14 June 2016

    Casualgamesplaytechusmarket

    Recently, Playtech acquired the company Funtactix. This company was known for creating popular casual games, and they've won several awards for that. Some of the games they have created have been built up on popular brands in the United States like Rocky, Mission: Impossible, Power Rangers and the Hunger Games. Buying this company is all a part of Playtech's plan to get onto the computers and mobile devices of US players within the casual game market.

    An Important History Lesson for Playtech

    Prior to the 2006 passing of the Unlawful Internet Gambling Enforcement Act, Playtech was a major online gambling presence in the United States. They powered some of the most popular online casinos, and they powered the iPoker network, one of the most popular online poker networks available at the time. Now they do now allow real money gambling inside of the United States, but they are looking to get into this market through their casual games instead. This is a strategic move ahead of the emerging US markets as more states get in on the action by regulating the online gambling industry.

    Why Casual Games?

    Playtech has been pushing the casual games thing quite a bit lately, and that includes to recent purchase of Yoyo Games, the developer of Game Maker: StudioTM. Some people might wonder why they want to get into the casual games market, and the reason is simple: This will allow them to push towards yet another profit center, something that Playtech has been really good about in the past, and it will allow them to leverage the US market once again since casual games don't require online gambling to run a profit through advertising and in-game purchases.

    The Current Status of Playtech and Funtactix

    Funtactix is going to be Playtech's focus for the US market as far as casual games go for now. They've announced that players can expect new releases through that company. It's full of veterans in the industry, so it's a very solid purchase, especially since they have many figures who have previously worked for companies like Ubisoft, Microsoft, Sony, LucasArts and other major brands. Overall, this is great news for Playtech, and we're excited to see what they have in store.

    Related News

    • Pragmatic play supplies bet victor with bingo solutions

      Gambling News

      Pragmatic Play Supplies BetVictor with Bingo SolutionsIvan Stefanovic11 March 2021

      Pragmatic Play, an online casino provider, has entered into an agreement to deliver its bingo game offering to United Kingdom-based casino operator, BetVictor. With a live launch in the first quarter, the entire suite of successful bingo content will appear on the BetVictor platform, including the groundbreaking Reels Room and Bingo Blast.

      Read full article
    • Scientific games delivers lottery games with sisal in morocco

      Gambling News

      Scientific Games Delivers Lottery Games With Sisal in MoroccoGamesAndCasino15 December 2020

      Scientific Games (SG) Corporation will deliver lotteries, digital instant electronic games, and Wave retail lottery terminals from Sisal in Morocco. This is a valuable step towards the developer’s goal of significantly increasing its presence in the growing African lottery market. Sisal is one of the biggest Italian providers, which delivers, lottery, betting, AWP machines. In February 2018, it received a ten-year contract to operate the Moroccan lottery, which was released in January 2019.

      Read full article
    • Red rake gaming inks deal with pokerdom

      Gambling News

      Red Rake Gaming Announces New Partnership with PokerdomGamesAndCasino13 December 2020

      Casino operator, Red Rake Gaming (RRG), has grown its presence in the Eastern European market following a partnership with Pokerdom, which it praises as one of the biggest providers in the region. As a result of this deal, the provider from Spain and Malta will distribute its lobby of slot games to Joker Online and Pokerdom. Red Rake Gaming continues to push the limits with new gaming concepts based on the experience of players in the game development cycle.

      Read full article