• Microgaming Makes Content Distribution Deal With Ainsworth

    29 October 2015

    Ainsworth microgaming deal

    Microgaming's Quickfire platform is extremely important because it gives a lot of third-party developers a chance to get their best titles in front of tons of new players at some of the most popular and most respected online casinos in the world. While this platform also contains a lot of classic and newer Microgaming-produced titles, a lot of the content is distributed from other suppliers, and this gives them a chance to get their games out there. This is exactly what's happening for Ainsworth Game Technology after a new deal with Microgaming.

    Details on the Deal

    According to this new deal, Microgaming's Quickfire platform will host a number of multi-channel games from Ainsworth's GameConnect platform. They're looking to achieve a ton of growth through the end of this year and well into 2016, and this is definitely one of the best deals they could have made to make it happen. It's extremely interesting to see how Microgaming has picked Ainsworth for their new online slots considering the overwhelming competition out there, and that alone speaks to the quality of their games.

    Targeting Europe and the United Kingdom

    The big targets for Ainsworth right now, geographically speaking, are all of Europe, including the United Kingdom. Because so many European-facing online casinos and UK-licensed sites use the Microgaming Quickfire platform, there is a huge build-in audience for these games. As more and more players experience their high-quality titles, this will increase the demand for them, and this will help them to gain even more exposure through other content distribution deals. With all of the regulated markets in the UK and Europe right now, getting in with a platform like Quickfire is the fastest way to get directly in on the action without having to jump through tons of hoops on your own as well.

    About the Quickfire Platform

    The Quickfire platform is a project by Microgaming that helps to give online casinos the ability to give players a more well-rounded experience. It consists of the best slots and table games from Microgaming in addition to tons of other content from third-party providers. Ainsworth is the latest of these third-party providers to join up with Microgaming as a part of this platform, and that means they must have impressed with their games.

    Related News

    • 09 February 2018

      Microgaming Teases New Slot for 2018; Fortunium

      Microgaming unveiled a new 5x5 slot at ICE Totally Gaming yesterday. The game is called Fortunium and will release later this year. The video slot has a steampunk theme and the main feature is its mystery symbols, depicted on the reels as question mark icons. Clicking on the symbols reveals low, high, and wild symbols on the 25 reel position slot.

      Read full article
    • 22 January 2018

      New Vegas Hero Casino Already Producing Big Winners

      Casino Cruise's new sister-site only launched at the end of November, but Vegas Hero Casino has already crowned two big winners. One took home more than 1,000x times his stake while betting big on King Kong and the other won nearly 20,000x while playing a Microgaming progressive jackpot game. Read on to learn all about these strokes of luck and another big win at Casino Cruise. The Mighty King Kong Delivers

      Read full article
    • 22 January 2018

      Microgaming to Release Exclusive Playboy Gold Slot

      As the major providers add more branded games to their portfolios, Microgaming is leading the way again with Playboy™ Gold. The game, slated for release on 7 March 2018, follows the wildly popular 243-ways Playboy slot released five years ago and strengthens the companies' brand partnership which includes Playboy Live Dealer which launched in February 2013. New 6-Reel Video Slot

      Read full article