Italy is set to see the latest titles in the market after Bragg Gaming Group's subsidiary agreed with Microgame, Italy's leading distributor of regulated iGaming titles. The integration will initially bring Egyptian Magic from Atomic Slot Lab studio and Microgame's players will be able to access a various titles from ORYX gaming library, including Respins of Amun-Re, Golden Nights, Kings & Jewels, Top Dawgs, Hard Cash, Royal Seven and more titles in the future.
Reaching More Players
The deal gives ORYX access to several prominent operators throughout the country, allowing them to begin by appealing to a broad local audience. It's an exciting time for Bragg, as the company continues to expand in new areas and more expansion is on the way.
Chris Looney, Chief Commercial Officer at Bragg, said: “This agreement that will see us enter Italy, the second biggest online market in Europe, is another watershed moment for us and comes several months after we took our content live in the UK, Europe’s largest iGaming market, underlining our commitment to expand in large and established regulated markets.”
Marco Castaldo, CEO at Microgame, said: “Our goal is to bring first-class entertainment to our players and with ORYX content’s proven popularity, we are thrilled to be the first partner to introduce it in Italy.”
ORYX Gaming was founded in 2010 and is all about giving gamers the best possible experience. Its platform is packed with features that gaming operators need and works closely with third-party applications to ensure a smooth and rich experience. The brand is also dedicated to providing an excellent customer experience. It is based in Canada, United States, Malta, and Estonia. Its solutions target huge markets, allowing operators to easily integrate gaming software into their platforms. In addition, its team of experts has developed a modular platform that allows the user to select the items of their choice.
Source: “Bragg’s ORYX Gaming Signs Major Agreement with Microgame for Italian Market Entry”. ORYX Gaming. March 22, 2022.