• Love at First Launch: NJ Casinos Partner with Technology Providers

    31 July 2013


    All 12 of Atlantic have notified the Division of Gaming Enforcement of their intention to offer online gambling, with ten of them also announcing partnerships with outside online firms. As you can imagine, applications don’t mean instant licensure; each applicant will undergo an extensive background investigation and be held to the state’s regulatory requirements for an Internet gaming license.

    Here’s a quick list of the casinos and their current software providers:

    • Caesars Entertainment Casinos (Bally’s, Caesars, Harrah’s Resort, and Showboat casinos) will be partnering with 888 Holdings.
    • Borgata Hotel Casino and Spa is partnering with Bwin.party.
    • Resorts Casino Hotel has joined with PokerStars
    • Trump Taj Mahal Casino Resort is paired with Ultimate Gaming (of Ultimate Poker fame)
    • Golden Nugget Atlantic City is developing its own software platform with the help of Bally Technologies.

    According to the Press of Atlantic City article, the Tropicana Casino and Resorts may be working with Gamesys and Trump Plaza Hotel and Casino appears to be forging a relationship with Betfair, although both partnerships have not been confirmed by either casino.

    Two other casinos, Atlantic Club Casino Hotel and Revel Casino-Hotel are currently without partners in the online gaming dance, but they are far from wallflowers at the ball. This is especially true of the Atlantic Club, which has been trying to shake off a PokerStars purchase that is still tied up in the courts.

    Last week, London-based 2UP Gaming PLC announced it was partnering with MidOil USA, a New York investment firm, to purchase an existing Atlantic City Casino. This last Monday, 2UP slid in to file a last-minute application for a New Jersey internet gaming license.

    It appears 2UP is ready to offer Internet gambling on casino games, slot machines, and table games, now all it needs is a land-based New Jersey casino to launch them from. MidOil’s Managing Director, Vincent Crandon, said negotiations continue with a number of undisclosed casinos, stating in a Press of New Jersey article, “if we don’t have deal that makes sense, we are just going to build something.”

    Crandon goes on to say that he believes online gambling in New Jersey is both an amazing opportunity and a game-changer for New Jersey. Expectations are high for what web betting can do for both the land-based casinos and New Jersey economy as a whole, especially since casinos must have a physical location in Atlantic City to offer Internet wagering.

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