One of the companies that we've been seeing expand quite a bit in the past couple of years is iSoftBet. They're a game developer in the online casino space who focuses on high-quality video slots. They've recently signed yet another deal to offer their games at an online casino. This time, it's with Las Vegas Casino, a brand known for giving players a virtual experience just like taking a trip to the Sin City.
Details of This Agreement
What Las Vegas Casino is getting in this agreement is the entire range of titles available from iSoftBet. This line of games is developed in both Adobe Flash and HTML5, which is important because of the transition we've been seeing towards the latter, particularly in the mobile space. Titles like Neon Reels, Mega Boy and others are expected to be big hits among the Las Vegas Casino players because of how they feature high-quality graphics and atypical themes and gameplay. Overall, both companies are going to be gaining a lot from this offer.
The Push Towards HTML5
This deal highlights something that's pretty important in today's industry, and that's the transition from Adobe Flash to HTML5. Many browsers and other companies have started dropping support and phasing out Flash in favor of HTML5, and that means that software providers who have a lot of games in a Flash format are going to be left out in the cold if they don't get their content moved over to HTML5. Unfortunately, that can cost quite a bit in labor because the conversion process isn't straightforward or simple.
What Else iSoftBet Has Been Doing
iSoftBet has been expanding in two ways. First, they've been working towards getting licenses in more jurisdictions. Second, they've been getting new content distribution deals with operators like Las Vegas Casino and other software platforms. This allows them to get their games in front of more players, and because they have such a strong selection of high-quality titles, that only increases the demand for them to build more content.
The cycle continues, and they gain a bigger and bigger piece of the global market as time goes on. This is why they're showing no sign of slowing down any time soon, and it's why we think they'll be one of the top providers in the industry within the next five years.