• Golden Tiger Ad Deemed Misleading According to UK Authority

    08 January 2016

    Golden tiger

    Wagering requirements are a part of life for online gambling bonuses, and they're in place to keep people from abusing the promotions. These requirements are annoying to some, but they allow the sites to keep running bonus offers in the first place. Without them, they would become a source of such overwhelming losses from players who had no intention to actually bet in the games that they simply wouldn't be able to run the offers.

    Advertising Standards

    Golden Tiger Casino sent out email promotions that included a bonus offer of £1,500. The UK Advertising Standards Authority is saying that they didn't make it clear enough that there were play-through requirements that had to be met, even though virtually every other bonus in the industry has them. Instead, it only said "terms and conditions apply." This has been ruled as being too vague after someone complained that the phrase "if you win, you get to keep it" was misleading. The UK Advertising Standards Authority agreed.

    The Landing Page

    Apollo Entertainment is the company that owns Golden Tiger Casino, and they countered with the fact that the landing page that players saw once they clicked on the offer spelled out the wagering requirements in plain language. However, the adjudicators for the Advertising Standards Authority sided with the end user with the opinion that the email encouraged players to sign up with the casino, so they should have been made more aware of the terms and conditions that affected the offer, which was primarily for online slots players. The end result is that the ASA has stated the somewhat vague requirement that the casino has to include all conditions that "might have affected a consumer's decision to take up the offer."

    The End Result

    Apollo has to change their email promotions. That's pretty much the end result of all of this. They might just start including a giant block of text at the bottom of all of their emails to make things more clear and to protect themselves from the ASA.

    Some industry figures have pointed out that the ASA's requirements are pretty vague and hard to meet because of how subjective they are. This isn't the first time the ASA has handed down this type of ruling, however, and it probably won't be the last.

    Related News

    • 14 October 2020

      German Punter Hits Stunning € 255.000 At Frank Casino

      A lucky German punter, who deposited €150 into his account at Frank Casino, raised €255.000 after playing one of his favorite slot machines, Jammin Jars created by Push Gaming. The winner signed up at Frank Casino in August on the recommendation of the casino streamer. He told the casino team that this is not his first big win as he has won large sums with other casino providers in the past. With money from previous successes, he bought an apartment.

      Read full article
    • 01 October 2020

      Playtech Releases New Casino Software With BetMGM

      Playtech is delighted to announce the roll-out of its online casino in New Jersey via BetMGM’s gaming network for the first time. According to the deal, the supplier will deliver its own leading iGaming casino software to the venue. Media Comments Shimon Akad, Playtech COO, said: “We are delighted to launch with leading operator BetMGM in New Jersey.

      Read full article
    • 27 September 2020

      1Up Entertainment B.V. to Launch Casino Friday

      Upcoming new casino, Casino Friday, is about to be launched on October 1st, according to 1Up Entertainment B.V. company. The casino is packed with a lot of generous bonuses for its new players.  The site is set to offer various types of games such as slots, live casino titles, jackpots options and table games. The new brand is fully adaptable cross-platform, and it's available on all types of devices such as mobile, tablet and desktop.

      Read full article